Malavika Pradeep

SHE/HER

Freelance Journalist

As a chronically online Gen Zer, Malavika's work involves digital investigations, trend research and cross-platform content creation. She loves covering fashion, technology and internet culture stories for audiences with deteriorating attention spans. You can also find Malavika yapping about Hatsune Miku and explaining the plot of Indian rom-coms in Roblox terms.

Meet the silent vloggers of YouTube, hypnotising their audience with deeply meditative content

By Malavika Pradeep

Samsung’s unofficial AI assistant ‘Samantha’ has already inspired a porn genre

By Malavika Pradeep

Finding it hard to focus at work? You may be suffering from ‘tab overload’

By Malavika Pradeep

What is gorpcore? A Depop seller explains fashion’s obsession with the great outdoors

By Malavika Pradeep

Mastercard is using card expiration dates as a tool to raise awareness against wildlife extinction

By Malavika Pradeep

‘Trash streaming’ is a disturbing YouTube subculture where streamers get paid to broadcast abuse

By Malavika Pradeep

Lovecore is the wholesome internet aesthetic celebrating romance all year round

By Malavika Pradeep

Match made in heaven: Etsy targets gen Z with $1.6 billion Depop acquisition

By Malavika Pradeep

Children are using fake IDs to sell explicit videos on OnlyFans

By Malavika Pradeep

Gen Z is fuelling an anti-ageing beauty boom with baby Botox

By Malavika Pradeep

Introducing Cruggs, ‘the anti-Christ of footwear’ sweeping the internet

By Malavika Pradeep

Hot vax summer: White House partners with dating apps to encourage users to get vaccinated

By Malavika Pradeep

Introducing the ‘gastronomical’ world of fart fetishes and why some people are into it

By Malavika Pradeep

TikTok reveals new job listing and video resume features. How will it work for gen Z employees?

By Malavika Pradeep

Scientists have been ageing wine in space. Here’s what happened to it after 14 months

By Malavika Pradeep

Brands are using ‘sneakily sexist’ language to trick women. Here’s how it can be fixed

By Malavika Pradeep

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