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Netflix is opening its third movie theatre, in Southern California this time

By Alma Fabiani

Oct 19, 2021

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After reopening the Paris Theater in New York in 2019, and recently announcing its aim to restore Hollywood’s famed Egyptian Theater for a reopening in 2022, streaming-giant Netflix has now dished the deets on the latest physical theatre it will be partnering with starting 22 October: the Bay Theatre at Palisades Village in Southern California.

The movie theatre will reopen with Jeymes Samuel’s The Harder They Fall—a Western starring Zazie Beetz, Regina King, and Idris Elba, among other notable stars—beginning with multiple showings starting Friday. According to The Verge, adult tickets are currently listed for $12 each, while discounted and children’s tickets cost $10. Free ‘first-come, first-served’ tickets to Netflix animated titles Vivo and The Mitchells vs. The Machines will also be available at the box office today through Thursday 21 October from 3 p.m. to 6 p.m. Pacific Time. Last but not least, is a yet-to-be-announced series of free movies in the outdoor shopping centre’s park.

According to Netflix, all shows during its opening weeks will come with free popcorn and beverages. The theatre is being reopened as part of a partnership with Palisades Village parent Caruso—that’s the folks behind the Grove and the Americana at Brand.

The third partnership for a theatrical space arrives as Netflix continues to explore additional points of entry to its originals beyond its app and website. In a press release, one of the world’s leading entertainment services said it plans to use the space for special screenings, events, and theatrical releases for its films.

“In addition to premieres and theatrical releases of upcoming Netflix films, audiences can look forward to family-oriented film programming, 35mm screenings of beloved classic films, in-person appearances and Q&As, free public events and much more,” Scott Stuber, head of global films at Netflix, said in a statement.

After the theatre’s reopening with The Harder They Fall, Netflix plans to premiere a handful of its other highly anticipated titles. These include action flick Red Notice—which stars Dwayne Johnson, Ryan Reynolds, and Gal Gadot—as well as Adam McKay’s Don’t Look Up, featuring a star-studded cast that includes Leonardo DiCaprio, Jennifer Lawrence, Cate Blanchett, Jonah Hill and the Timothée Chalamet himself.