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Netflix is coming for TikTok through new short-form video content

Remember Quibi’s six-month lifespan? After it was launched in April 2020 and presented itself as the future of ‘snackable’ smartphone entertainment, the short-form video service made history as one of the “shortest-lived streaming services to date,” according to the Wall Street Journal. After officially announcing its shutdown in October 2020, the platform blamed its failure by explaining that “the idea itself wasn’t strong enough to justify a standalone streaming service or because of our timing.”

It looks like Netflix agreed with this statement, because it has recently revealed that it is looking to expand its programming through short-form content too. “We’re looking at how we can better serve members where they have a five or ten-minute break—short-bite content you can consume on mobile,” its chief product officer, Greg Peters, told Wired mid-April.

To test the waters, Netflix has been trialling a “Fast Laughs” feature on the mobile app feeds of a small number of subscribers, which consists of 15 to 45-second comedy clips in vertical video, from Rebel Wilson to BoJack Horseman. Looking back on Quibi’s dramatic crash and burn situation, why is Netflix so confident that short-form video content is about to become the next big thing? Well, a few factors are to be taken into consideration.

First of all, as Quibi sadly realised too late, Netflix has already conquered our TV (and laptop) screens. This means that it has enough authority and influence to go ahead and test a wider range of content options. Let’s say the platform’s Fast Laughs feature doesn’t pick up, would that be a big issue for Netflix? Probably not—the concept will just be put aside and perhaps kept for another roll out whenever its subscribers are ready for it.

When you have a platform with the cultural impact that Netflix has, you have to constantly innovate and test things out. In January 2021, Netflix reported that it had surpassed the 200 million subscriber mark worldwide. Because of the COVID-19 induced lockdowns, the platform—just like other video streaming giants such as Amazon Prime and Disney+—saw demand reach an all-time high. But that didn’t change the company’s strategy. “Covid hasn’t changed what we do,” explained Peters. “It’s been an accelerant—a bunch of people we thought would eventually sign up for Netflix did so earlier because they needed a form of entertainment.”

As most of the population stayed home, Netflix became the world’s go-to entertainment platform. Understandably, the platform had to adapt to the rapid surge in content consumption. In other words, how could Netflix continue to entertain us after we’ve watched most of its content, from Tiger King to The Queen’s Gambit?

Recently, it’s been testing a shuffle tool called “Play Something” which sits on home screens, automatically choosing a series or movie to play based on personalised recommendations. That’s Netflix remedy for the sensation we’re all too familiar with—browsing eternity mixed with indecision facing never-ending choice. “It’s the burden of choice,” explained Glen Davis, senior product designer at Netflix to Wired. “You come home and want to watch something on TV and, instead, you browse for 15 minutes. That was never the intention—you’re there to watch. When you select your profile you’re always in the browse experience. We asked ourselves, ‘What if Netflix started on playback as well?’ It’s the evolution of channel surfing but slightly different in that it’s always personalised.”

Back to short-form video content for now, as this year, Netflix faces a different challenge: not user acquisition but instead, user retention. Post-pandemic, we will (hopefully) be spending less time at home. On top of that, cinemas will reopen and audiences will be seeking new and updated ways to enjoy their content of choice.

Short-form content represents the golden opportunity to appeal to younger audiences who are currently obsessed with the video-sharing platform TikTok. Unknowingly, this audience is demanding video entertainment in quick hits. And Netflix is ready to give them what they want—sorry Quibi…

The 8 best French movies on Netflix France and how to access them

Many film enthusiasts often describe French movies as beautiful—or sometimes as demoralising because of their refusal of typical American ‘happy endings’. While movies from all around the world each have their own specificities, French movies have a developed sense of aesthetics that leads many cinephiles to be drawn to them. But as fascinating as French movies are, it is also near impossible to find them online when you don’t live in France.

I truly feel your pain, I, too, wasted hours searching for a specific French movie on Google, just trying to find one good link. Look no more! I have found the perfect little helper, which is called a VPN. All you have to do is find one, download it, and ta-dah, you will then be able to watch any foreign movie you want on the biggest streaming platforms such as Netflix and Amazon Prime. 

Now that accessing Netflix France (or any other country’s cinema you’re into) is not a problem for you anymore, I can imagine that you’re overwhelmed by all these new options. That’s why I’ve made a list of the 8 best French movies you can only watch on Netflix France. Enjoy!

1. All That Glitters (2010)

All That Glitters, titled Tout ce qui brille in France, is a classic comedy which received overwhelming success when it was released in 2010. The debut feature film for Géraldine Nakache and Hervé Mimran, who co-wrote and co-directed the film, tells the story of Lila and Ely, two working-class best friends who live just outside of Paris and dream of a more glamorous lifestyle.

When Lila meets a group of Parisians from the luxurious 16th arrondissement, she decides to lie about where she and Ely live and gives them a fake address in Neuilly, the wealthiest and most expensive suburb of Paris. While Lila continues to lie about herself and dump her old boyfriend for a rich one called Max, Ely grows sick of her lies and both stop talking.

Not only does this movie depict Paris and its outskirts as something more than the cliché ‘city of love’ but it also has a somewhat happy ending! Leïla Bekhti, who plays Lila in All That Glitters, won the César Award for Best Female Hope of the Year (newcomer) in 2011.

2. Love Lasts Three Years (2011)

Love Lasts Three Years, which is translated from its French title L’amour dure trois ans, is the third cinema adaptation of a book from French writer, literary critic and television presenter Frédéric Beigbeder. Despite belonging to the mundane world, Beigbeder often criticises it through his signature provocative style and his self-criticism. In his most famous book 99 francs, the writer condemns the advertising business, which he worked in for many years. In Love Lasts Three Years, Beigbeder does the same with love.

This movie is a satire of the modern world where the cynical main character called Marc Marronnier believes (and proves) that lasting love is condemned from the very beginning.

3. Fear City: A Family-Style Comedy (1994)

If you want to delve into the bizarre yet hilarious world of French comedy, then Fear City, also known as La Cité de la peur in France, is the movie for you. Written by and starring Chantal Lauby, Alain Chabat and Dominique Farrugia of the comedy group ‘Les Nuls’, and directed by Alain Berbérian in 1994, Fear City parodies big-budget American films like Basic Instinct and The Terminator by relying heavily on puns and wordplay. Non-French speakers, I must warn you first—watching this gem with English subtitles might result in a loss of wordplays, but it’s worth a watch anyway.

4. Love (2015)

Love is an erotic drama art film written and directed by Gaspar Noé which marked his fourth directorial venture after a gap of five years. It had its premiere at the 2015 Cannes Film Festival and was also released in 3D. The film is notable for its unsimulated love scenes so don’t think you can watch this at home with the rest of your family as things might get awkward very rapidly.

As one of the sexiest French movies out there, Love was described by Noé himself as a film “that will give guys a hard-on and make girls cry.” Noé also shared that the film’s screenplay was only seven pages long. Because of its highly sexual nature, Love was refused a license to be screened in Russia.

5. All About Actresses (2009)

All About Actresses, its French title being Le Bal des actrices, is a mockumentary written and directed by Maiwenn Le Besco, which depicts a fake ‘making of’ scenario of a documentary based on her actress friends such as Charlotte Rampling, Julie Depardieu and Jeanne Balibar as well as her troubled home life with French rapper Joeystarr. A must-watch if you’re looking for a fake (but almost real) glimpse of the lives of French actresses fighting for both their own supposed integrity and the latest leading role.

6. Mesrine Part 1: Killer Instinct (2008)

Killer Instinct, titled Mesrine: L’instinct de mort in France, tells the true story of the notorious French gangster Jacques Mesrine, with the focus on his life before the early 1970s and the events that led to him later being declared public enemy number 1 in France. Played by Vincent Cassel—the hottest man in France according to me—Mesrine’s character is electrified by the actor’s performance.

The 2008 movie was followed by a second part, Public Enemy Number One, detailed Mesrine’s criminal career. If you’re up for a French action movie and a César Best Actor performance, then Killer Instinct followed by Public Enemy Number One are the two things you’ll need to watch.

7. RRRrrrr!!! (2004)

Probably the stupidest French movie there ever was, RRRrrrr!!! remains a classic for most French people. Directed by Alain Chabat, who was part of the previously mentioned comedy group ‘Les Nuls’, the film is set 35,000 years ago during the Stone Age and tells the story of two neighbouring tribes who have been fighting for years over a shampoo formula. While the Tribe of Clean Hair enjoys peaceful days, the Tribe of Dirty Hair laments, which leads to its leader sending a spy to steal the recipe. Meanwhile, for the first time in the history of humanity, a crime has been committed. As the tribes fight over a shampoo recipe, the first police investigation in history begins.

8. The Sense of Wonder (2015)

The Sense of Wonder, which came out as Le Goût des merveilles in French cinemas, is a romance film written and directed by Éric Besnard that tells the story of Louise Legrand, a widow with two young children who discovers a new lease of life after she nearly runs over a stranger with her car. As cheesy as the plot sounds, I would strongly recommend this movie if you’re looking for a typical (but good) French romantic film. If you’re truly interested in expanding your knowledge of French cinema, keep in mind that any movie with Virginie Efira, who plays the lead role of Louise Legrand in The Sense of Wonder, is bound to be romantic.

In all honesty, these eight movies are only the top of the iceberg when it comes to French cinema, which is why I selected an eclectic mix of genres. Some you might love, some not, depending on your personal cinematographic preferences. But if you do end up falling in love with one of these, try to further your research by watching other movies by the same directors or with the same actors. After all, that’s what cinephiles do best and now that you know how to access any website in order to watch your favourite foreign movies, your passion will have no limits!