Jumping on the latest trend is often the key to success for many creators—same goes for Twitch and the concept of a ‘meta’. A ‘metagame’ (shortened meta) refers to finding an optimal way of achieving success in the competitive gaming landscape. As streamers constantly look for ways to maximise growth, reach and income, a controversial meta has been cropping up on the scene. Welcome to the slippery little world of hot tub streams.

Taking off as a full-blown trend last month, hot tub streams usually feature female streamers clad in swimwear—broadcasting directly from their bathtubs or swimming pools. Inflatable tubs, green screens and sometimes even buckets are used by streamers who want to jump on the trend with no major investments. Popular on the platform’s ‘Just Chatting’ directory, hot tub streamers can be found lounging in their tubs for hours chatting to their audience about a wide range of topics.

“I wanted some kind of different content and no one else was doing it,” said variety streamer XoAeriel who jump-started the trend. In an interview with Kotaku, the streamer admitted to purchasing a blow-up hot tub from Amazon with LED lights to go inside before streaming. “Views took off pretty quickly and my following started to grow pretty fast. A few streamers started noticing this and ordered blow-up hot tubs for themselves.”

Since the end of March 2021, popular hot tub streamer Amouranth has gained over 500,000 followers. Indiefoxx, the second biggest streamer to regularly stream from a hot tub, gained almost 300,000 and counting. Although others like Spoopy Kitt and XoAeriel haven’t amassed numbers this large, Kotaku noted how they’ve still managed to pull in thousands of fresh viewers in just over a month.

These streamers also come up with constant innovations to keep hot tub streams alive as a trend. Amouranth, for example, now hosts a podcast with other streamers—engaging in some socially-distanced gossiping sessions broadcasted from their respective hot tubs, be it inflatable or full-blown 8 feet swimming pools. Even the coveted VTubers (Virtual YouTubers) have jumped on the craze, streaming their 2D avatars from customised virtual tubs.

If you’re missing the meta breaking #1 hot tub stream of 2021... then who really are you?!? 💦 https://t.co/HJjRccbMon pic.twitter.com/6LQS2YNRHj

— Jake'n'Bake @ Los Angeles 🇺🇸 (@jakenbakeLIVE) April 3, 2021

Let’s start by breaking down the demand and impact of hot tub streams on its audience. While hot tub streams usually pan out like all other streams featured on the platform’s ‘Just Chatting’ section, one of the major differences lies in the conversations that go down in the chats. While some viewers ask standard questions about the streamer’s day and future plans, others leer, pass offensive remarks and go as far as imploring female streamers to remove pieces of clothing.

Firedancer, a variety streamer specialising in makeup and cosplay, outlined how harassment has gone up on Twitch ever since the mainstream popularity of hot tub streams. “Some viewers have also gotten very toxic in the last few weeks,” the streamer added in the interview with Kotaku.

One can first-handedly experience these claims themselves by keeping a close eye on the chats under hot tub streams. For the 10-minute window I watched Amouranth’s recent live, I could spot a plethora of suggestive comments—if not emoji combinations—popping up in numbers hard to keep track of. While some engaged in regular conversations with the streamer, others used zeros to replace the os in the word ‘boobs’ to avoid being banned by the moderators in the chat. Some publicly admitted wanting to see an “accidental wardrobe malfunction” while others advised her to start an OnlyFans.

Amouranth, however, mentioned how she has learned to roll with the toxic side of the popularity. “I’ve seen a lot of more conservative (in terms of attire or demeanour) female broadcasters get undue hate or sexual harassment regardless,” Amouranth said to Kotaku.

As for the case with their fellow streamers, hot tub streamers in particular have been accused of stealing viewers by taking advantage of “horny nerds” on the platform. These niche streamers have been slut-shamed for being “scantily-dressed” and “acting provocatively” in order to increase their viewership and subscriber count. Dubbed “the most pathetic thing seen on Twitch in forever” by co-streamers like xQc, hot tub streams have spurred another controversy as to what constitutes a ‘real gamer’.

While some argue that streamers who “flaunt their body” and focus on looks to succeed can’t be termed ‘real gamers’, others highlight how hot tub streamers set standards for other female streamers—making it difficult to retain subscribers who increasingly expect them to jump on the trend.

However, it should be noted that a ‘gamer’ isn’t necessarily a tag for a special class of people. If you whip out your dusty little Oxford dictionaries, you can see how the word is used to define absolutely anyone with interest in video and role-playing games. It all boils down to our social conditioning in the gaming landscape—where women have to often prove that they’re ‘real’ gamers whereas men are just given the benefit of the doubt.

Went on twitch and seriously got confused as too what app I was actually on....
What in the actual fuck happened to twitch...?!
I really wanna know.... 🤢🤮 pic.twitter.com/gs6LDjRpey

— Nanners 🎮🍣☕️🦋 (@MsBananas_) March 27, 2021

Twitch is a platform well-known for the strict reinforcement of its community guidelines—resulting in numerous bans for the streamers who dare violate them. So why are hot tub streams still a craze on the platform? Why hasn’t Twitch expectedly cracked down on the trend?

“Swimwear is permitted as long as it completely covers the genitals, and those who present as women must also cover their nipples,” reads Twitch’s policy around sexually suggestive content. “Full coverage of buttocks is not required, but camera focus around them is still subject to our sexually suggestive content policy. Coverage must be fully opaque, even when wet. Sheer or partially see-through swimwear or other clothing does not constitute coverage.”

Well, hot tub streams technically abide by all of these rules mentioned. Neither do the cameras “focus on breasts, buttocks, or pelvic region” nor do the streamers wear “sheer or see-through swimwear.” This is why the trend has garnered a ‘loophole’ status in the community—allowing streamers to ‘exploit’ the loophole and broadcast in swimwear from any location which previously required them to be near a pool or beach to do so.

“People are frustrated because they feel like Twitch’s platform is being taken advantage of,” said QTCinderella to Kotaku. “However, hot tub streamers are not taking advantage of the platform because the platform is currently allowing it.” The female streamer thereby urges Twitch to be more vocal with their audiences about their stance on the issue. “By not doing so, it is encouraging a bizarre pent-up resentment,” QTCinderella added.

Over the years, female streamers have been banned from Twitch for wearing tank tops and swimsuits in other contexts. Branded “titty streamers” and other derogatory terms, the controversy around ‘appropriate’ female attire has prompted Twitch to consistently crack down on these streamers. Hot tub streams could either be an ironic ‘movement’ fostered from the ashes of these bans or be a fad waiting for another meta to replace them.

My preferred hot tub stream pic.twitter.com/P8CKCMgGx2

— BIGMAC (@bigmaclostt) April 25, 2021

Twitch streamer Tim C. Inzana has spent the first 100 days of 2021 locked in a shed, constantly livestreaming himself—I’m talking 24/7 here—and he plans to stay there for many more years as part of a stunt to promote a very unique offer. For the right price—we’ll get back to this in a minute—Inzana says he will lock himself in an empty room for five to 10 years and fill it with art he creates, all while being livestreamed non-stop to a custom frame designed by him to be hung on the wall of his buyer.

“The artwork is me creating the artwork,” Inzana told Insider. “It would be like seeing a blank space transform into this colourful space.” He views his current year-long livestream, which is running constantly on the platform Twitch, as an experiment that also shows he’s as serious as it gets about the offer.

For $5 million, Inzana states that he will remain in the room for five years. He’s offering 20 of those five-year frames at that price. For $10 million, he will remain in the room for 10 years, an option only available to a single buyer.

However, Inzana also has a third alternative: a public option. If he gets 7,000 subscribers on Twitch by the end of 2021, he’ll pull back all the above offers and will instead continue his current stream for up to five years, so long as his subscriber count does not dip below that threshold. A subscription to his channel costs $4.99 per month, and he has sold 102 so far.

@stumblr.tv

Day 99 #stumblrtv

♬ original sound - Mr. Tim

Speaking to Insider, Inzana, 34, said he had always been interested in the potential of livestreaming, “I had a bug for livestreaming before Twitch ever came out, before YouTube Live, or Instagram Live,” he explained, adding that it’s “basically the opposite of what has happened, where we pick and choose these moments from our lives and create a narrative.”

At any point in the day, people can tune into the livestream on his Twitch channel, stumblrTV. If you tune in from 8 to 10 p.m. Pacific Time, you can watch Inzana as he sits at his computer and hosts a Q&A. Other times you may find him eating dinner, meditating, or having a solo dance party virtually DJed by a follower he recently connected with.

Sometimes, Inzana will have muted himself while he works on his art, which he calls “laser-cut, layered, perspective” art created by layering custom-cut pieces of materials like acrylic or aluminium to form 3D works of art. The frames he’s selling to feature his livestream will be made in this style.

While his current project might seem extreme to some, Inzana explains that he is not trying to do a “game show stunt.” In fact, he spent months talking with friends and family before deciding to do this. His fiancée supports him and brings him groceries through the window. The project is also not meant to be “dangerous” or especially “restrictive.” Instead, he said he views it as a project of “life and love.”