‘I ain’t ever seen two pretty best friends, it’s always one of ‘em gotta be ugly’—this is the phrase that has been all over TikTok for the last month, consuming the platform completely. But where does it come from, what does it mean, and why did it become so popular?

If you have no idea what I’m talking about, this chaotic quote is from a viral TikTok video originally created by model and college student Jordan Scott, also known as @jayrscottyy on the video-sharing app, who posted it last month. In it, Scott sits in his car and states that he has never seen two pretty best friends—from his experience, one ‘always’ has to be ugly. For some reason, this particular statement has turned into a viral meme.

@jayrscottyy

why y’all never choose another equal to be y’all best friend?? I hate when the ugly one call the pretty 1 “twin” if ur best friend bad as u tag her rn

♬ original sound – Jordan Scott 🦋

Speaking to Screen Shot, when asked about the inspiration behind his video, Scott asked back: “Have you ever seen two pretty best friends? I haven’t haha.” Since posting this video, Scott has amassed a following of over 1.2 million on the platform, and is even releasing official merch in December.

“I look at my past and just reflect on real life situations that happen to everyday people,” Scott explains. His other videos are all of a similar manner and are just as popular: he sits in his car and bestows his wisdom upon us, be it relationship advice, guidance on women to his male followers, or just his personal thoughts.

@jayrscottyyWait… what???!!!

♬ original sound – Jordan Scott 🦋

@jayrscottyySometimes it be like that 😂😭😭😭 #fyp

♬ original sound – Jordan Scott 🦋

Some examples of these include statements like ‘one thing about a pretty female is she always gonna snore’, ‘If she got an ‘A’ in her name, she fasho crazy, and let’s not talk about if she got 2 As in her name’, or ‘she could hit me with a car, and I would still mess with her’.

Understandably, despite his growing popularity, some of Scott’s videos have caused great controversy on TikTok, with a swarm of users accusing him of misogyny. The caption of his viral video reads “why y’all never choose another equal to be y’all best friend?? I hate when the ugly one call the pretty 1 ‘twin’.” There is, of course, a lot that can be seen as troublesome here: first of all, he creates a narrative in which a woman’s beauty is decided upon by men, forgetting that beauty is subjective.

Claiming that women choose their friends based on their looks presents them as superficial and petty, which reinforces the false and inaccurate trope that women have been distancing themselves from for years (and don’t even get me started on the choice of the word ‘equal’ here). This presents a very narrow and one-dimensional view of women, one completely reinforced by the male gaze and toxic heteronormativity.

When asked about how he feels about people accusing him of misogyny, Scott told Screen Shot, “I don’t pay attention to what people say. People always are going to have an opinion on what I do or say not knowing the reasons behind my thoughts.”

Scott isn’t the first male TikTok creator to go viral for sharing his advice and thoughts on women and relationships. He is part of a much bigger online subculture, known as ‘straight TikTok’, or as I like to call it, ‘straight boy TikTok’. This part of the TikTok community is often characterised by cringe posts made by straight men about women, many of which have since become the subject of viral memes.

@mr.gatsbyyThis WOULD be happening every morning… #mrgatsbyy #fyp

♬ Coochie Land – YN Jay

Some straight boy TikTok videos such as Scott’s are considered to be on the more innocent and humorous side—the majority of his viewers either get a good laugh out of them, or actually claim to gain solid advice, with his primary aim being to help people by sharing his own experiences. However, some creators categorised under the same online subculture are not met with the same warmth.

Russell Hartley is another well known TikTok creator and dating coach with over 459,000 followers on the platform, who is known for giving out often questionable dating advice on women while wearing a suit, and who has been accused of being one of the greatest misogynists on the app.

@russellhartley

This one’s for the boys #everydayheroes #oops #girls #trendinggirls #egirls #duet

♬ DJ Yames Mashup 6 – Dj_yames

Of course, TikTok should be approached with a pinch of salt. Meme culture can be really random, and it is therefore often difficult to explain why things go so viral in the first place. In Scott’s case, we can sit back, and continue watching him search for two pretty best friends.

It is 2019, and the normalisation of people wishing to explore romantic relationships outside of the realm of ‘traditional’ monogamy is steadily growing. This concept, however, is still something relatively new and is not for everyone—which is why we can’t expect it to be depicted in mainstream media, such as reality TV shows like Love Island, any time soon.

For the past two months, Love Island has taken over pop culture. With the show coming to an end next week, I hear people passionately debating on who should win on the tube, and I never fail to ask my colleagues every morning, “What did you think of last night’s episode?” But like any reality TV show, Love Island has its faults. It’s no news that the show lacks diversity, and it has been criticised for failing to represent a range of ethnicities, backgrounds, ages, and body shapes. The show is also predominantly cisgender and straight—with only one instance of a same-sex couple dating back to 2016. And so, this year’s complete lack of representation of relationships outside of what is known to be the ‘standard’ is no surprise.

Love Island also appears to be a strictly monogamous show, with contestants having to ‘couple up’ with one person, while their relationships get tested every week. The audience votes for their favourite couple, and eventually somebody wins £50,000. The problem is, sometimes, Love Island presents a dating culture containing some of the worst, most toxic traits—also known as toxic monogamy culture.

Toxic monogamy displays signs of codependency that manifest in toxic outcomes. Among them are jealousy, the idea that love and commitment should cause you to cease any attraction for anyone else, the idea that your insecurities are your partner’s responsibility and that they should ‘fix’ you, the idea that love overcomes every other practical incompatibility, etc.

Toxic behaviours within romantic unions are prevalent throughout the show. Just recently, Michael got back from Casa Amor, choosing Joanna over Amber, getting his ‘head turned’. Following your heart is no sin—but what Michael did, instead of owning up to the fact that he just likes Joanna more as a romantic partner, is blame his choice on the fact that Amber is childish and made him bite his tongue on some occasions. Instead of communicating these issues with her prior, like a healthy couple should, Michael went on to humiliate Amber on national TV, trying to gaslight her into thinking that she wasn’t good enough for him.

In the villa, there is a distinct separation between men and women. Boys hang out with boys (because of the ongoing toxic masculinity that impacts the ‘lad’ culture of the villa) and girls hang out with girls (apart from that time Lucie didn’t want to be friends with the girls because she just didn’t get along with women, casting off an entire gender being a problem on its own). The two groups mingle and share occasional banter, but the moment that two members of the opposite sex form a deeper, platonic connection with a person outside of their couple, there seems to be a problem, further reinforcing the false narrative that friendship between men and women is impossible.

Last night’s episode is a perfect example of that. Jordan practically admitted to Curtis that he likes India (Jordan is Anna’s boyfriend), Curtis told Maura, and Maura told Anna. Instead of communicating this information to her partner, when Anna saw Jordan sit down next to India, she immediately enraged. “Am I not allowed to have a conversation?” Jordan asked, to which Anna yelled, “You have a fucking girlfriend, you idiot”. This further reinforces jealousy as a factor preventing male-female friendships. Yes, the audience is aware that Jordan’s head is likely getting turned. But Anna isn’t- what she has is simply word of mouth, creating a broken telephone situation, which could be avoided through clear and respectful communication.

Here’s the thing—jealousy has been normalised for far too long. It is not a healthy trait, and it most certainly is not an indicator of love. It comes from insecurity and self-doubt, limiting understandings of mutual trust and boundaries.

Last year’s contestant Zara McDermott wrote in Grazia, “It’s very abnormal and artificial to spend 24 hours a day with a group of people you don’t know. Emotions are SO heightened, you fall in love quickly”. By no means do I mean to invalidate Anna’s feelings—her emotions are valid, and they matter. The issue does not lie with the islanders, but with how we are taught to view relationships. It is difficult to reprogramme yourself to abandon the beliefs of ‘traditional’ monogamy, considering the vast majority of the population was brought up to view this concept as the only valid and appropriate form of a romantic union, often overlooking and accepting certain toxic traits and characteristics.

After coming out of the villa, Joanna told Metro that she had a good relationship with Amber and that they even “did each other’s make up”. But the producers failed to show this, instead feeding into the worn-out ‘Joanna and Amber fight for Michael’ narrative. The same applies to Molly-Mae and Maura fighting over Tommy’s affections earlier in the season, Maura versus Francesca for Curtis, Yewande and Arabella, and the tedious list goes on. Not only do the producers keep portraying women pitted against one another for the affections of a man, but they keep using jealousy as a prevalent factor for entertainment. And when you think about it, it’s really not that entertaining, but rather distressing.

“The key, for me, is the edit”, says Zara. The show makers have to fit 24 hours worth of footage into an hour episode, and of course, a lot gets cut out. The producers also have the power to shape the story in any way they wish, and they choose to display it in the way we see it.  Finally, a show in which contestants need to couple up under straining circumstances—knowing they could be instantly dropped by the public for getting their heads turned or failing to commit to a person they’ve only met 48 hours ago—must adopt certain changes. This isn’t only true of Love Island, though, but also of our society and relationships.

Until then, I’ll see you at the Screen Shot x Lover Love Island Finale viewing party (get your tickets here).