In October 2022, rap icon and weed connoisseur Snoop Dogg partnered with California-based munchable experts TSUMo Snacks to bring lucky West Coast dispensaries cannabis-infused onion rings.
Of course, it had to be the Snoop D-O double G who would fully understand the dilemma of so many stoners when it comes to edibles. If you think about it, the only other individual who could have come up with such a genius idea is the rapper’s bestie Martha Stewart—and we all know that she prefers to get high through Snoop’s secondhand smoke.
That being said, if, unlike the former inmate, you’ve experimented with THC-infused snacks, then you’re probably aware of the fact that, for those of us who prefer savoury food, it’s tough out there. In general, though there are a few exceptions already, edibles are offered in countless sweet options. After all, there’s a reason why many call them ‘space cakes’.
Speaking about his recent collaboration, Snoop Dogg clarified his thinking process behind the Snazzle O’s two flavours, ‘onion’ and ‘spicy onion’: “I’m excited to partner with TSUMo Snacks to bring some new snack options to the fans. There are plenty of sweet edibles out there, so when I created this product I wanted to put the Dogg twist on it.”
Capturing the classic onion ring taste and texture only those not in their right mind would dislike, each bag of Snazzle O’s is packed with bold flavours and 100 milligrams of THC, taking the already perfect snack to a whole new level.
Though the savoury treats were only available on shelves at MedMen dispensaries when first launched, following their initial rollout, the edibles were promptly released at additional partner dispensaries throughout the US state.
Not one to miss a promising business opportunity, along with the innovative snack products, the ‘Drop It Like It’s Hot’ rapper and the THC-infused food company also released a limited-edition merchandise line that featured a tracksuit, gold chain, socks and more as a homage to classic California hip-hop culture.
Superfans had the opportunity to win the merch via a social media contest by following @Tsumosnacks on Instagram. And if edibles simply aren’t your thing, fear not, we’ve got some more practical advice from Snoop himself: microwave your blunts, boo.
When he’s not being outsmoked by Willie Nelson or microwaving his blunts, hip-hop icon Snoop Dogg does occasionally find the time to rap on a track. That being said, if you’ve ever dreamt about getting a feature from your favourite weed obsessed West Coast rapper you might want to take out a small loan—or several. It turns out that a guest verse from the US artist is going to cost you a lot of money.
The veteran rapper recently revealed on an episode of the Full Send Podcast, which aired on 20 April 2022, that if anyone were to commission a verse from him, it would cost them a staggering $250,000. Snoop told host Kyle Forgeard that the sum will get you “about 16 bars” and that “when it’s time to do the video, I need to get another $250,000 up out of you.”
Not only is it extra for a video feature, but Snoop also stated that “you only got about an hour of filming,” so artists need to maximise their time with the rapper. The ‘Drop It Like It’s Hot’ singer is known to have worked with a wide range of artists from fellow weed head Wiz Khalifa, to the world renowned Korean boy band BTS.
It’s not particularly surprising that the legendary Doggfather charges so much for a feature, given his lengthy tenure in the music business. The artist is a core part of rap history, having come up at the same time as other legendary acts like N.W.A and Tupac. The weed king now owns the very label he got started with—Death Row records.
Don’t think the ‘Gin and Juice’ singer is selfish though, I mean who doesn’t like to get paid? We imagine these hefty features help keep his professional blunt roller comfortably on the payroll. Performers of similar status also charge sizable sums for their features too. Nicki Minaj reportedly charges upward of $500,000, while rapper Lil Durk expects $350,000 to appear on a track.
Sometimes we even forget Snoop Dogg raps, given how much of his time is spent getting into surprising scenarios—like that time he had a cooking show with lifestyle mogul Martha Stewart. We’d always wondered how Snoop got himself into such crazy ventures, but it seems as though it’s been his reliable features strategy that keeps the ball rolling—or should I say the joint?