Death is not an easy topic, that’s why everyone avoids it—me included. It’s a morbid and depressing subject that rarely gets mentioned, even though we all have to deal with it at some point in our lives. The taboo around death comes from our fear of the unknown and losing control, but just like other taboos, discussing death and grieving could be beneficial for each and every one of us.

This is what a new movement, called ‘death wellness’, identified by the Global Wellness Institute, is about. In the U.S., healthcare experts, academics, and spiritual leaders welcomed people to talk about it, confront anxiety about eternal rest, and learn how to go through the process of grieving. Here’s a small introduction to this new trend that will hopefully make everyone more comfortable about something inevitable (for now).

The death wellness movement is an extension of the wellness industry, created by the baby boomer generation, who supposedly eat better, exercise more, and smoke less than previous generations. Unlike millennials, the baby boomer generation tends to have more money to devote to and care for their health. Why stop there then? What if a good death was part of a good life?

From this new trend arose events, workshops and jobs. Ever heard of death doulas? Just like birth doulas (or midwives) assisting with the birthing process, death doulas assist in the dying process and help families cope with it—not an easy task. The International End of Life Doula Association (INELDA) is a non profit organisation that trains individuals on how to listen to dying patients, discuss death with them and ‘plan their last days’. That entails everything from where they would like to rest, to what kind of music should be playing at their funeral.

Most death doulas are volunteers but some are available for hire—they can charge up to $100 an hour, depending on the type of care the patient needs. Although it is still a very niche status, it is evolving in the care community, with the University of Vermont Larner College of Medicine starting the End-of-Life Doula Professional Certificate Program in 2017.

The first step towards preparing yourself for what’s about to inevitably happen is talking about it, and to facilitate the dreaded conversation and ‘normalising’ death. Death Cafe, a programme which brings people together to drink tea and discuss death follows that same idea. With its first coffee shop opening in London in 2011, it has had more than 8,200 events in 65 countries since. Death Over Dinner and The Dinner Party are self-explanatory: you join those communities by attending dinner parties to talk about all things death-related. As strange as these events sound, Death Over Dinner organised more than 200,000 dinners, translating to nearly a million people served while The Dinner Party receives over 100 new member submissions per week. Those numbers clearly show how awareness of death wellness is spreading.

With lifespans growing longer worldwide, death should be looked at as a growing industry. In other words, we’ve been able to delay death for a bit longer, but this means a rise in the number of deaths is straight ahead. The Global Wellness Institute’s trend card states at its end that “The World Health Organization forecasts that global deaths will jump from 56 million in 2015 to 70 million by 2030—a staggering 25 percent growth”. A frightening image that should only push us more to act on it and prepare ourselves.

Preparing for your death is not only about writing your will—or your digital will. It’s a medical and human act. With the help of the death wellness trend, people should feel more empowered to take back some ownership over these decisions that are foolishly swept under the carpet for now. If this conversation also ignited changes in our medical systems, it would just come as a bonus. It’s up to you now, are you willing to start the discussion?