Last year, in the middle of a dinner with a friend, before social distancing was a thing, the conversation turned to how she was disheartened by the lack of communication in one of her relationships. “But you know, she’s a Virgo, so I had to approach it differently,” was her last note on the matter—before we moved onto how our careers were treating us.
With no booze on the table, just two educated women of colour in their twenties and thirties, the summary, though quizzical to some, didn’t make me think twice. Defining someone’s characteristics through their star sign has become a common part of our generation’s lexicon. Summing up personality traits is not just for those who have found and made space for themselves on the internet but for millennials who didn’t grow up in a time where horoscopes were a part of fringe ‘new age’ behaviour witnessed in the seventies.
Knowing your star, moon and rising signs are now as usual as someone knowing what kind of ‘body shape’ they have. In 2020, Co-Star and Instagram Live tarot readings are to millennials what knowing if you had more pear-shaped or apple-shaped hips in the noughties. The characteristics of star signs have also become politicised with common astrological traits narrowing down how one thinks and therefore, how one votes.
But now, as we are in the middle of a global pandemic, with most of us at home for what has now been months, the future of astrology is at a tipping point. For some (especially those who are ‘@ing’ their favourite astrologer online), there’s anger towards astrologists for not predicting this mayhem. For others, horoscopes have become once again something fun to read to pass the time while for others, the hope behind astrology has become a form of affirmation, in order to get through the day.
For astrologer Marissa Malik, these times of uncertainty means: “More people have been reaching out for tarot and natal chart readings alike.” And she also notes how this specific moment is interesting.
“The unprecedented nature of the pandemic combined with social isolation (and a slew of retrogrades) is putting many people in a position to do inner work that the pace of general life doesn’t usually permit. With that introspection can often come a need for external validation through astrology and tarot. That’s where I come in!”
That’s perhaps why 22-year-old Master’s student in London, Rachana, who’s an avid horoscope reader, is checking in on her horoscope more than ever: “It helps me understand my emotions, patterns and also helps me to process and accept events and experiences,” she told Screen Shot. “During this period especially I feel like [my horoscope] has helped me to remain calm and accept my reality. It’s not that it really provides me with definite predictions but it helps me to go deeper and understand myself as a person,” added Rachana.
Similarly, entrepreneur and Strategically Winging It podcast host Sonya Barlow feels that “horoscopes have become a bigger deal in these last few weeks, especially during COVID-19 as it’s helped align life, love and spirituality.” Her routine has even changed as “I wake up and my sister, who has learned tarot, will explain the [daily] horoscope to me and our mum.”
Interestingly enough, when I asked my Instagram followers on their experience with astrology, the response felt universes away. Many replied to the tune of ‘What’s the point?’ and ‘What’s going to change so much while I’m at home?’.
To that, we could argue, what was the point of it anyway, even before the coronavirus crisis? The hype that then translated into the horoscope pages being the most read work for publications such as Refinery29 and Dazed. Furthermore, in 2019, top astrology apps in the US were worth $40 million, a 65 per cent rise from 2018. The astrology zeitgeist boom in recent years shaped how we see each other.
Is the business of astrology dying during the global pandemic simply because it didn’t predict this? Are most of us at home thinking ‘what’s the point in it now’? I’m not sure. Just like faith and spirituality, in the end, it comes down to how much you believe in it and what it is doing for you. What we are witnessing, however, is the astrological trend among millennials slowly diverting. There’s now a more clear divide between people who depend on astrology and believe strongly in it and those who take it for what it is for them at a specific time.
Now, the real question is: What’s next for astrology among those in their 20s and 30s? Like everything else right now, who knows? Maybe it’s up in the stars.