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DJ Khaled wants you to sleep in his ‘legendary’ sneaker closet for a mere $11 per night

Legend says that if the shoe fits… you sleep inside of it. Known for cooking up Billboard chart anthems with his iconic catchphrase “another one,” American record producer and rapper DJ Khaled is now offering two lucky fans a chance to walk in and sleep beside his shoes—quite literally.

Apart from music, Khaled is a self-proclaimed “sneakerhead from birth” who has been recognised as one of the most prominent collectors in the game. Now, the hip-hop mogul is inviting fans to cop an exclusive stay inside a recreation of his legendary sneaker closet, bookable on Airbnb.

“Sneakers are an essential part of hip-hop culture and collecting them is an art—just like creating music,” Khaled said in a statement. ”We bring the same passion and energy to the shoe game as we do the studio. That’s why we’re excited to share our sneaker kingdom with fans and give them a chance to walk in our shoes, literally.”

What will DJ Khaled’s partnership with Airbnb offer?

Located in Miami with one bedroom, one bed, and one private bath, the Airbnb experience offered by Khaled includes two one-night stays, occurring on 5 and 6 December 2022, for two guests—each at only $11 per night, a nod to the rapper’s own shoe size. Who would’ve thought, huh?

Here, guests will have an opportunity to “live and breathe Miami” the same way Khaled does, and get their hands on:

How to book the stay

Those who are interested to embark on the “ultimate sneakerhead experience” can request to book the staycation starting Tuesday November 29 at 1 pm Eastern Time (ET) by heading over to Airbnb’s website dedicated to the rapper’s humble abode.

It should be noted that guests are responsible for their own travel to and from Miami. Those hoping to stay in the sneakerhead fantasy will also be required to follow Airbnb’s COVID-19 safety practices, which will include wearing a mask and practising social distancing when stipulated by local laws or guidelines.

“Airbnb is closely monitoring Miami COVID-19 infection rates and government policies and will offer booking guests a refund of the booking fee ($11) and $1,000 Airbnb travel credit if Airbnb determines it is necessary to cancel the stay,” the vacation rental company went on to mention.

The internet reacts

Back in 2018, Khaled went viral online after one of his questionable 2015 interviews resurfaced across social media platforms. In the clip, the rapper was heard claiming that he doesn’t perform oral sex on his wife because there are “different rules for men.”

“A woman should praise the man—the king,” he said. “If you holding it down for your woman, I feel like the woman should praise [you]. And a man should praise the queen. But you know, my way of praising is called, ha ha, ‘How was dinner?’, ‘You like the house you living in? You like all them clothes you getting?” Yikes.

He then went on to add that he’d never go down on the female species. “I don’t do that,” he bellowed before problematically claiming that it wouldn’t be okay for a woman to refuse oral sex on a man. “It’s different rules for men,” he explained. “You gotta understand, we the king. There’s some things that y’all might not wanna do, but it got to get done. I just can’t do what you want me to do. I just can’t.”

Come 2021, Khaled took Instagram by storm after announcing the launch of his joint OnlyFans page with fellow rapper Fat Joe, gently urging his fans to subscribe and tune in for exclusive access to their content. Along with this subtle reminder, more specifically “IF I WERE YOU PUT YOUR MONEY ON ME,” the rapper stated that the account solely exists to “motivate, inspire, and spread positive vibes.” Right.

As of today, it’s safe to say that the 46-year-old is not as popular among netizens—at least on Reddit, that is.

“I’d rather sleep at Foot Locker,” a user stated. “Oh yeah, I totally want to sleep in a room with stinky smelly shoes,” a second chimed in, while a third claimed that it’s best to bring “pest spray and a gun” in case you’re planning on dining at the rapper’s restaurant.

DJ Khaled and Fat Joe join OnlyFans. What does this mean for other creators?

Last week we had Bernie Sanders on a chair, this one we have DJ Khaled on OnlyFans. Though #PutBernieAnywhere was just free entertainment making its rounds on the internet, DJ Khaled’s newest ‘venture’ with Fat Joe is not.

Taking Instagram by storm, DJ Khaled announced the launch of his joint OnlyFans page with Fat Joe, gently urging his fans to subscribe and tune in for exclusive access to their OnlyFans content starting 25 January 2021. Along with this gentle reminder, phrased as “IF I WERE YOU PUT YOUR MONEY ON ME,” he stated that the account solely exists to “motivate, inspire and spread positive vibes,” or “the light” as he terms it.

 

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What will Dj Khaled and Fat Joe be posting?

DJ Khaled and Fat Joe’s joint OnlyFans aims to be a fresh breath of air among all the doomscrolling and will feature insights into their personal lives. The content is scheduled to start with a basketball face-off series called ‘The Rematch’, followed by them dining and hanging out in their studio with other guests.

“We’ll be sharing content that’s not anywhere else….it’s the light,” Khaled said in a statement, reported by Complex. “We also wanted to create a community that’s full of positivity and hype each other up! We want to get to know our actual fans,” Fat Joe added.

Subscription to “the light” will supposedly shed you $20 a month and it seems like DJ Khaled and Fat Joe are not the first A-listers to branch out into the uncensored social media platform. Chris Brown and Lil Pump are some of the celebrity pioneers on the platform followed by Cardi B who redefined the purpose of OnlyFans by using it as a promotional tool for her legendary ‘WAP’ single. Many other celebrities have revealed their plans to join including Michael B Jordan, who is set to dedicate the page to his quarantine moustache: “Murphy.”

What does celebrity intervention mean for other creators on OnlyFans?

OnlyFans has become a popular hub for adult entertainers over the lockdown. They share exclusive content including pictures and performances in exchange for a subscription fee. In an era synonymous with rampant unemployment, it was no surprise to witness the migration of many onto the platform in search of primary sources of income.

Over time, however, the platform has also been deployed as a promotional tool where celebrities push out new projects and ventures. These influencers successfully redirect their followers across platforms to engage with their content on OnlyFans. This essentially means a loss in demand for other non-celebrity content creators on the platform. It makes their work more challenging, time-consuming and less financially rewarding, eventually discouraging them off the platform.

Apart from societal criticisms, The New York Times reports the involvement of personal risks like ‘doxxing’—a form of online harassment where users dig up and publish private information with malicious intent, and ‘capping’—sharing of unauthorised screenshots or recordings on the internet. All of this adds to their fear of not being able to pay their bills for tomorrow or land a traditional 9 to 5 job in the future.

The fact that Tim Stokely, CEO of OnlyFans, admits to being eager to “take OnlyFans out of the pornography niche and make it a platform for all sorts of influencers and audiences” does not help their case either.

How is the internet reacting to all this?

One can either have a field day counting the number of fire emojis on DJ Khaled’s Instagram announcement or counting the number of ‘wait, what?’s on his Twitter thread. There is simply no in-between. While the majority lean towards questioning their own existence along with DJ Khaled’s on OnlyFans, some can’t wait to spend $20 to see the producer and rapper shoot hoops on the platform.

https://twitter.com/gentryyy/status/1351649336438919170

With celebrities increasingly conquering OnlyFans, we can only hope there won’t be “another one” (after “Murphy”, of course).