Influencers are pranking their loved ones by claiming ExxonMobil has invited them on an oil rig brand trip

By Abby Amoakuh

Published Feb 28, 2024 at 01:17 PM

Reading time: 2 minutes

“So, I need to know by tonight, but I got invited on this brand trip,” content creator Brigette told her boyfriend on the phone on 23 of February 2024. The influencer, who has over 800,000 followers on TikTok had set up a camera that was capturing the conversation. “It’s with ExxonMobil,” Brigette continued, chuckling at his audibly confused reaction.



♬ original sound - ACQUIRED STYLE

TikTok has inspired dozens of influencers to call their partners and parents to tell them that they were offered the exceptional opportunity of visiting an oil rig off the coast of Texas, paid for by American gas company ExxonMobil. Weird flex, but okay…

If the internet is abundant with one thing, it’s creativity—and pranks. Add in a sprinkle of social commentary and you’ve basically got the perfect TikTok video.

ExxonMobil, whose representatives communicated with The New York Times, clarified that the gas company is not reaching out to social media influencers for partnership deals or oil rig-inspired carousel posts.

Nevertheless, the same cannot be said about its competition.

It’s a well-known fact that oil companies such as Shell have previously partnered with popular gamers and online youth influencers to promote fossil fuels to Gen Z. Yup, you read that right.

In July 2023, the company collaborated with multiple Fortnite creators and popular gamers on other platforms such as Twitch to promote its ultimate road trips promotion, as reported by The Guardian.

The oil giant set up a new island in Fortnite, filled with speed, acceleration, adventure and performance that was just ‘coincidentally’ powered by its new real-life gasoline, called V-Power Nitro+.


The oil titan announced a marketing campaign for a new gasoline, named V-Power Nitro+ Shell released previews of the promotion gameplay – which includes fossil fuel petrol stations, branded with the company’s logo and colours #shellroadtrips #fortnite #fortniteshell #shell #gasoline #vpowernitro #CapCut

♬ Electro Swing - Fortnite

According to the American non-profit organisation Media Matters, Shell spent a fortune on these digital marketing campaigns, complete with hashtags and a cohort of influencers followed by millions, all in an attempt to glamourise fossil fuels for Gen Z.

Of course, fossil fuel companies aren’t the only ones who have realised that if you package a product in the right way, Gen Z might buy it—or at least make a TikTok about it—despite all its negative connotations. States like Russia and the UK have also started to tap into influencer marketing to digitalise, personalise and romanticise government campaigns and political propaganda.


♬ original sound - Callie

i can’t make this stuff up smh now u all know why i’m like this 🥲

♬ original sound - vienna ❤️‍🔥

Yet, if netizens are anything, it is hypervigilant about fake and inauthentic brand offerings. So much so that the pure concept of fossil fuel companies reaching out to influencers even inspired this comedic trend.

Interestingly enough, it seems as though most parents weren’t overly concerned about the idea of their offspring standing in the middle of the ocean on a metal structure while watching it extract oil from the ground (That’s what an oil rig does, right? Wait, let me google it… Ok, I’m back. Yep, nailed it).

Some content creators even seemed genuinely offended that their parents didn’t express more concern for their safety.

However, this TikTok trend isn’t about the safety of oil rigs, it’s about oil and gas companies  persistently attempting to create the narrative that these sites are adventurous and benign to a generation that is painfully aware of their negative impact on the environment and local communities.

There is something very eerie and weird about posts with the hashtag #Shellroadtrip on the same feed that gets updates from Greta Thunberg, Leah Thomas and Just Stop Oil. It’s a noticeable outlier and a flawed attempt to stay relevant to a generation that has very vocally and repeatedly rejected these companies. An oil rig contradicts with the seemingly beautiful and glamorous life of influencers just as much as it contradicts with the ideological mindset of Gen Zers.

Keep On Reading

By Fatou Ferraro Mboup

Shell’s latest ad campaign banned for greenwashing and misleading claims

By Alma Fabiani

Watch this video of a Just Stop Oil banquet getting crashed by YouTube pranksters

By Alma Fabiani

Men are being pranked by their partners on TikTok and sent to buy fake period products

By Charlie Sawyer

Gwyneth Goes Skiing is a campy delight, plus it’s doing wonders for Gwyneth Paltrow’s PR

By Fatou Ferraro Mboup

Former boy band member accuses Taylor Swift of performing demonic rituals at concerts

By Fatou Ferraro Mboup

Is Kylie Jenner broke? New conspiracy theory suggests the billionaire might be out of cash

By Abby Amoakuh

Vivek Ramaswamy sucks up to Trump, Biden tries to win back Black voters and Giuliani files for bankruptcy

By Abby Amoakuh

Kieran Culkin cringes as co-star Julie Delpy says she wishes she was African American

By Abby Amoakuh

21-year-old mistakes terminal cancer for normal back pain and dies within days

By Fatou Ferraro Mboup

Explicit 18+ flyers of Democrat Susanna Gibson sent to voters in a sexist Republican smear campaign

By Charlie Sawyer

Quiet on Set documentary: Nickelodeon star Drake Bell details extensive sexual assault at 15 by Brian Peck

By Abby Amoakuh

What is Livestream shopping and why do people think it might fail in the West?

By Charlie Sawyer

Timothée Chalamet finally addresses Kylie Jenner and Selena Gomez feud in TMZ video

By Fatou Ferraro Mboup

Netizens are mad about Greta Gerwig’s Barbie gaining 9 Golden Globe nominations 

By Abby Amoakuh

Did Taylor Swift disrespect Céline Dion at the 2024 Grammys? We investigated the incident

By Charlie Sawyer

Period poverty has people using socks and newspapers as sanitary products amid cost of living crisis

By Charlie Sawyer

Gun safety expert warns how crucial Gen Z’s vote will be in 2024 US presidential election

By Fatou Ferraro Mboup

O.J. Simpson’s father revealed to be a prominent gay drag queen called Mama Simpson

By Charlie Sawyer

How to sell feet pics: Breaking down the side hustle helping Gen Zers pay their rent

By Charlie Sawyer

Topicals brand trip goes viral after Nella Rose claims influencers were subjected to racism and Islamophobia