Snap gives up on ‘friendly’ selfie-taking drone just 4 months after launch

By Alma Fabiani

Published Aug 19, 2022 at 02:18 PM

Reading time: 1 minute

In April 2022, the American camera and social media company—more commonly known for its technological products and services, namely Snapchat, Spectacles and Bitmoji—Snap Inc. introduced its selfie drone, Pixy, to the rest of the world. After only four months since its launch however, it’s now been revealed by The Wall Street Journal that the company won’t be developing any future versions of the product.

According to the publication, Snap CEO Evan Spiegel told employees during  a Q&A session that the company had made the decision to no longer develop the Pixy line. However, an unnamed source has also added that the company still plans to continue to sell the current Pixy product, which is available for purchase on the Pixy website.

The device consists of a small, lightweight drone that’s designed to be more “user-friendly” than other drones. For $229.99, Pixy launches right from the palm of one’s hand to film footage that syncs back onto their Snapchat app so that they can easily share it with their friends.

In an April interview with The Verge, Spiegel had teased that the company might consider a second iteration. “The goal is really just to get it in people’s hands and have them play around with it,” he said. “And maybe we would make more with version two if people love the original product.”

The drone appeared to have a successful launch, as shipment times stretched out to months soon after it was released. But it looks like now, the drone is available to ship today on the Pixy site—which could suggest that, maybe, its popularity died down sooner than expected.

Keep On Reading

By Fatou Ferraro Mboup

Influencer Chiara Ferragni issues apology amid €1M fine for misleading charity Christmas cake sale

By Charlie Sawyer

Kill them all, US Congressman Andy Ogles tells activist when asked about Gaza

By Abby Amoakuh

From hot ugly to the Ryan Reynolds straight men theory, here’s what you missed on dateTok

By Abby Amoakuh

RuPaul’s new online bookstore Allstore removes anti-trans and far-right books following controversy

By Charlie Sawyer

Democrat fires white supremacist jab at Marjorie Taylor Greene, saying she’s late for Klan meeting

By Charlie Sawyer

Gwyneth Goes Skiing is a campy delight, plus it’s doing wonders for Gwyneth Paltrow’s PR

By Abby Amoakuh

Pro-suicide website finally blocked by broadband providers after being linked to 50 deaths in the UK

By Charlie Sawyer

Nikki Haley snaps at Fox News reporters who asked her why she hasn’t dropped out of the election

By Louis Shankar

Here’s why the PinkNews Awards 2023 were disrupted by the activist group Fossil Free Pride

By Charlie Sawyer

Gun safety expert warns how crucial Gen Z’s vote will be in 2024 US presidential election

By Charlie Sawyer

Are UK-based citizens actually going to be forced into mandatory conscription?

By Abby Amoakuh

Gen Zers are locked into career echo chambers. Here’s how to get out of them

By Abby Amoakuh

South Africa is challenging the Western-led world order with its genocide case against Israel

By Abby Amoakuh

Muslim Germans feel censored and alienated as the country continues to ignore its Islamophobia problem

By Charlie Sawyer

Robert F. Kennedy Jr defends Epstein connection as Ghislaine Maxwell’s appeal trial begins

By Charlie Sawyer

From payday budgeting to savings account strategy, here’s how to become a finance baddie

By Charlie Sawyer

What to do if your landlord increases your rent, from negotiating to appealing to a tribunal

By Charlie Sawyer

Why is Amish TikToker Sarah Joy being questioned on her religion?

By Charlie Sawyer

Ron DeSantis’ obsession with the anti-woke agenda ruined his chances of becoming president

By Fatou Ferraro Mboup

The click-clack of anticapitalism: How London’s youth took over the Lime bike