This month sees the launch of Enby, a new, gender-neutral sex toy. Wild Flower, an independent sex shop based in Brooklyn, has designed the toy in-house. Founded by Amy and Nick Boyajian, both of whom identify as non-binary, Enby is their first own-brand toy, named after the common shorthand for non-binary people, NB, pronounced ‘enby’.
As a retailer, Wild Flower is committed to inclusive and sensitive attitudes toward sex. The shop’s website has a blog with sections dedicated to “mindfulness & sex” and “non-monogamous relationships”, for example. On its Instagram, it features a gorgeous range of individuals—people of all ages, genders and sizes—as well as some hilarious memes. Wild Flower’s merchandise reads: “Trust Yourself, Feel Yourself, Touch Yourself, Please Yourself, Hear Yourself, Know Yourself, Fuck Yourself, Love Yourself”.
Much of the sex industry is still surprisingly gendered, often unnecessarily. Identical toys might be packaged and marketed entirely differently in order to appeal to women and men. Online, toys are generally categorised into ‘for him’ and ‘for her’, even though, to be blunt, a dildo is a dildo, regardless of the user’s gender.
Slowly but surely, however, more options are becoming available for trans and non-binary people, designed with diverse bodies and queer pleasure in mind. Amy and Nick consulted various members of the LGBTQ community while developing their toy. One trans friend of theirs complained about how she had thrown away all of her sex toys after her surgery, because they were no longer compatible with her body. Other trans people have explained how they often resort to toys not marketed at their gender identity, which can worsen existing gender dysphoria.
Enby looks somewhat unusual, unlike any other toy on the market, but this just demonstrates its innovation. It is something different and new. It’s available in black and deep purple, colours chosen for being gender-neutral, especially compared to the pinks and reds that dominate the market. The Enby can be humped, used to masturbate, tucked into a harness. “Hump it, stroke it, tuck it, share it”, reads the product page—it’s like a dirty Bop It.
Enby might not be the first toy to claim the title of being gender-neutral. PicoBong launched the Transformer in 2014, offering “millions of sex toys in one” with its product description listing the sex toy’s possibilities, “It’s a rabbit vibe, a clitoral massager, a cock-ring, a G-spot stimulator, a prostate massager, a double-ended vibe, and much more”. However, its success was debatable. One review summarised, “In trying to create a sex toy that can be used by everyone, PicoBong made a sex toy that is useful to no one”.
The Enby, meanwhile, has received stellar reviews so far, with an average of 4.89 stars out of 5 and comments such as “A game changer” and “Super validating”. Enby is available to pre-order and ships from the U.S. at the end of July. I discovered it myself last month at a community market in Manhattan. I now regret not investigating further at the time.
An online review at Allure recommended the Enby to a transgender man, concluding with: “Overall, I’d recommend Enby for anyone, regardless of gender or genitalia. As with any other sex toy, you’ll have to play around with it to determine how it best works for your body, but it’s absolutely worth it once you find that sweet spot”.
Enby represents a new direction for the sex toy industry, one that is more open, diverse and inclusive. Just like in the porn industry, small, independent brands are inevitably leading the way, but with such positive results, hopefully bigger brands will follow suit. After all, everybody—and every body—deserves pleasure.