Jared Leto confesses he’s got no interest in beauty products during the launch of new skin care brand

By Charlie Sawyer

Published Oct 31, 2022 at 05:50 PM

Reading time: 2 minutes

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Whether you know him as the frontman of Thirty Seconds to Mars or as the controversial method actor that he is, one thing is for sure, Jared Leto has made a name for himself in Hollywood. Having recently made headlines for his upcoming role in the biopic about the late fashion designer Karl Lagerfeld, Leto is now making more waves online with yet another venture.

Introducing Twentynine Palms, Leto’s newly launched gender-neutral skincare, body care and hair care brand that’s already pissed off netizens for its unabashedly expensive products which have reminded consumers of the drawbacks of celebrity cosmetics.

 

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During a recent Vogue interview in which he discussed his new line of products while donning a loose-fitted dressing gown, Leto quite casually admitted how he’d “never really been interested in beauty products.” Understandably, shoppers still can’t quite figure out how such a lack of personal interest could result in a $97 eye cream.

The company’s 11-piece range of “botanical” products took direct inspiration from the actor’s discovery of the “rugged beauty” of the desert. The vegan and self-proclaimed wellness guru even bought a home in Nevada to further immerse himself in the Mojave Desert.

From the packaging to the products’ formulae, Leto has modelled the line off of the restorative benefits and resilient nature of the desert’s environment. But it also appears that restoration comes at a pretty hefty price. While the aforementioned ‘Mira Luna Eye Cream’ comes in at a whopping $97, its sibling facial moisturiser can be obtained for a ‘far more reasonable’ $87…

The Dallas Buyers Club actor has even teased the possibility of a future fragrance line, all of course produced in the same sustainable way. I suspect the cacti-infused perfume should only set you back a few hundred dollars.

Despite stories of the actor’s predatory past having circulated for years, Leto remains perpetually unscathed. It only takes a quick Google search to find detailed accounts of extremely problematic controversial behaviour, particularly in relation to numerous sexual assault allegations. However, as often is the case in Hollywood, Leto’s career seems to have developed in spite of these testimonies, and this new beauty range is a prime example.

As reported by The Guardian, celebrities such as Leto and fellow actor Brad Pitt, have begun to dive into these new ventures, plainly stating that they have no real interest in the industry, and then proceeding to demand extortionate amounts of money from customers. Make it make sense, right?

After Pitt launched his own genderless beauty range, Le Domaine, a collection of beauty entrepreneurs took to the internet, primed with an open letter addressed to the actor. Within the statement, they implored him to invest or partner with an already existing brand rather than create his own.

The group emphasised how celebrities’ blatant lack of interest and experience within the industry limits a great number of low-level employees who have a genuine passion for beauty and skincare, and whose dedication would translate into affordable products.

While celebrity beauty brands are in no way new, there is a lot to be said about the potentially evolutionary motivation behind them. Will this now become an ‘in trend’ bandwagon, propagated by celebs who fancy a piece of the pie?

Maybe the world would be a happier place if we all just entrusted the beauty industry into the safe hands of Rihanna.

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