Johnny Depp signs biggest men’s fragrance deal ever with Dior worth $20 million

By Alma Fabiani

Published May 15, 2023 at 12:42 PM

Reading time: 1 minute

Johnny Depp has reportedly signed a new deal with Dior worth $20 million (£16 million), which would make it the most lucrative men’s fragrance deal in history. The Pirates of the Caribbean actor has been the face of Dior Sauvage fragrance for men since 2015. With previous reports revealing that Dior sold a bottle of Sauvage every three seconds in 2021, it’s safe to say that the partnership has been lucrative for both sides.

It also explains why, despite countless brands and Hollywood projects deciding to part ways with the 59-year-old, the French luxury fashion house stood by the actor all the way through his highly-publicised defamation trial against ex-wife Amber Heard in 2022.

Citing sources who asked to remain anonymous, both Variety and The Hollywood Reporter disclosed that the star had signed a three-year extension with the brand worth upwards of $20 million. The former highlighted that Depp’s figures eclipse “Robert Pattinson’s $12 million deal to serve as a spokesperson for Dior Homme and Brad Pitt’s $7 million pact to promote Chanel No. 5.”

Months after Depp came out victorious from his defamation trial, Dior posted photos of the actor backstage in Paris before performing with the late musician Jeff Beck. In its caption, Dior Beauty called the actor “fearless yet human, just like Sauvage.”

During a financial presentation in January 2023, Bernard Arnault, CEO of Dior’s parent company LVMH, said the “remarkable success” of the fragrance was “driven by the image of Johnny Depp.”

In just a couple of days, the actor’s new film, Jeanne du Barry, will open this year’s Cannes Film Festival.

On the highly divisive decision, the festival’s director Thierry Fremaux said: “I don’t see Maïwenn’s film as a controversial choice at all, because if Johnny Depp had been banned from working it would have been different, but that’s not the case. We only know one thing, it’s the justice system and I think he won the legal case. But the movie isn’t about Johnny Depp.”

Keep On Reading

By Fatou Ferraro Mboup

Taylor Swift fans clash over photo of baby left unattended on floor at Paris Eras Tour concert

By Jack Ramage

Gen Alpha, Gen iPad: What’s the consequence of raising a generation of iPad kids?

By Charlie Sawyer

Piers Morgan responds to Shakira’s claim that the Barbie movie is emasculating

By Fleurine Tideman

We’re not ready for TikToker Caroline Lusk, or women in general, to call themselves pretty

By Charlie Sawyer

Did Travis Kelce propose to Taylor Swift after the Super Bowl 2024?

By Charlie Sawyer

From her black eye to her journey out of Mormonism, here’s the real Salt Lake City queen Heather Gay

By Fatou Ferraro Mboup

My interview with a professional cuddler who earns £75 per hour

By Charlie Sawyer

Millie Bobby Brown labelled as rude and disrespectful after recent interview confession

By Charlie Sawyer

Gun safety expert warns how crucial Gen Z’s vote will be in 2024 US presidential election

By Abby Amoakuh

Video of Donald Trump accusing Barack Obama of founding ISIS goes viral days after Moscow attack

By Charlie Sawyer

O.J. Simpson dies at the age of 76 following a battle with cancer 

By Charlie Sawyer

Who is Claudia Sheinbaum, the scientist set to become Mexico’s first woman president?

By Fatou Ferraro Mboup

UK to criminalise deepfake pornography, regardless of creator’s intentions

By Abby Amoakuh

Europe still sterilises disabled women despite the practice being a human rights violation

By Fatou Ferraro Mboup

Fans left angered over 50 Cent’s reaction to Power actor Michael Rainey Jr. being groped on a livestream

By Abby Amoakuh

Muslim Germans feel censored and alienated as the country continues to ignore its Islamophobia problem

By Abby Amoakuh

Oklahoma State Senator Dusty Deevers to criminalise watching porn with penalties of up to 20 years in prison

By Emma O'Regan-Reidy

Why are Gen Zers putting bows on everything? Explaining the coquette ribbon obsession

By Abby Amoakuh

Sasha Pieterse of Pretty Little Liars discusses being sexualised in the role at age 12

By Fatou Ferraro Mboup

Internet erupts over deepfake porn video of Saltburn star Jacob Elordi