One company in particular is doing sustainability in a way that all of us can (and should) learn from, especially in today’s political, social and ecological climate. We spoke to Wunder Workshop’s CEO and co-founder Zoë Lind van’t Hof, who started the company with Tom Smale in 2014, and since then has seen her brand’s products fly off the shelves of notorious stores such as Planet Organic, Selfridges and more. Here’s what a sustainable business in 2021 needs to look like.
What is the link between Fortnite, Drest and the NBA? All make revenue from zero-touch cultural products that rewrite the rules of how we store value through the use of non-fungible tokens (NFT). Let me explain what these are and why you should care about all this now: