Snoop Dogg reveals why he charges $250,000 for a verse

By Mason Berlinka

Published Jan 22, 2023 at 09:00 AM

Reading time: 1 minute

When he’s not being outsmoked by Willie Nelson or microwaving his blunts, hip-hop icon Snoop Dogg does occasionally find the time to rap on a track. That being said, if you’ve ever dreamt about getting a feature from your favourite weed obsessed West Coast rapper you might want to take out a small loan—or several. It turns out that a guest verse from the US artist is going to cost you a lot of money.

The veteran rapper recently revealed on an episode of the Full Send Podcast, which aired on 20 April 2022, that if anyone were to commission a verse from him, it would cost them  a staggering $250,000. Snoop told host Kyle Forgeard that the sum will get you “about 16 bars” and that “when it’s time to do the video, I need to get another $250,000 up out of you.” 

Not only is it extra for a video feature, but Snoop also stated that “you only got about an hour of filming,” so artists need to maximise their time with the rapper. The ‘Drop It Like It’s Hot’ singer is known to have worked with a wide range of artists from fellow weed head Wiz Khalifa, to the world renowned Korean boy band BTS.

It’s not particularly surprising  that the legendary Doggfather charges so much for a feature, given his lengthy tenure in the music business. The artist is a core part of rap history, having come up at the same time as other legendary acts like N.W.A and Tupac. The weed king now owns the very label he got started with—Death Row records.

Don’t think the ‘Gin and Juice’ singer is selfish though, I mean who doesn’t like to get paid? We imagine these hefty features help keep his professional blunt roller comfortably on the payroll. Performers of similar status also charge sizable sums for their features too. Nicki Minaj reportedly charges upward of $500,000, while rapper Lil Durk expects $350,000 to appear on a track.

Sometimes we even forget Snoop Dogg raps, given how much of his time is spent getting into surprising scenarios—like that time he had a cooking show with lifestyle mogul Martha Stewart. We’d always wondered how Snoop got himself into such crazy ventures, but it seems as though it’s been his reliable features strategy that keeps the ball rolling—or should I say the joint?

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