The ‘Hiiii’ girl versus the ‘Bruh’ girl: what’s wrong with that new TikTok trend?

By Bianca Borissova

Published Jul 21, 2020 at 04:18 PM

Reading time: 2 minutes

7818

If, like me, you spend a worrying amount of time on TikTok and Instagram, you must have seen the ‘Hiiii’ vs ‘Bruh’ videos going around. For those who haven’t—this is a recent trend where new gens on the internet compare ‘girly’ girls with ‘tomboy’ ones. Here’s why this new trend stinks of internalised misogyny.

The ‘Hiiii’ girl (also known as the ‘🥺’ girl) typically embodies conventional traits that have been long associated with traditional ‘girliness’, such as liking the colour pink, makeup and clothes—characteristics that are not representative of any gender, and yet here we are again. She is fragile, cordial, and gentle (notice how these qualities are frustratingly archetypal to the patriarchal expectations imposed on women). The ‘Bruh’ girl, on the contrary, is more of a tomboy—she likes sports and video games, she is ‘low maintenance’ and has a quirky sense of humour. She is ‘one of the lads’, but with a vagina.

This trend initially started off as a fun way to compare different hobbies and personalities, which allowed TikTokers to relate to strangers online and create a greater sense of community on the video-sharing platform. But because this is the internet, it was soon taken wildly out of context, as users on TikTok started pitting the two types of women against each other, portraying ‘Bruh’ girls as superior, because they do not engage with any traditionally ‘feminine’ hobbies or activities, and are ‘not like other girls’.

Each of these tropes limits female complexity and uniqueness as it unintentionally portrays both the ‘Hiiii’ girl and the ‘Bruh’ girl as one-dimensional persons. Newsflash: you can be a female athlete who is also amazing at makeup. You can be an aspiring professional gamer and still be pursuing a career in fashion at the same time. You don’t need to select one main category. You don’t even have to identify as female to enjoy or do any of these things. Skills and hobbies are not exclusive to the gender binary, times have thankfully changed—we should do what we can to keep it that way.

So, why are we shaming teenage girls for their hobbies in 2020? The issue with people’s dislike of ‘Hiiii’ girls is that it is deeply rooted in internalised sexism and misogyny. It inaccurately portrays traditionally ‘feminine’ girls as tedious, passive, and superficial, without even taking into account that femininity is pushed onto women from a young age. It also makes an attempt in presenting traditionally masculine hobbies as superior.

The ‘Hiiii’ girl versus the ‘Bruh’ girl: what’s wrong with that new TikTok trend?

Many argue that the entire trend exists as an attempt to gain validation from men, and there are a lot of comparisons that can be drawn between the gen Z ‘Bruh’ girls trope and the millennial ‘Pick me’ girls. ‘Pick me’ girls are described as women who try to distinguish themselves from other women, or pretend to not get offended by sexist things in order to appeal to men—the same girls who say they prefer to hang out with men because they represent “less drama.” Ironically in this new situation, it is the ‘Hiiii’ girls that are being ridiculed for seeking validation from men. Even self-proclaimed ‘Bruh’ girls are turning against other self-proclaimed ‘Bruh’ girls by branding them as fake.

For a generation that is considered as the most progressive, this trend doesn’t seem to reflect that, it certainly is odd how popularised it has become among teenagers. How can we judge women for internalised misogyny and sexism, if we ourselves as a society continuously impose these onto them? Teenage girls are constantly labelled and categorised into boxes: we call girls basic bitches (commonly referred to as VSCO girls among gen Zers), there are egirls, indie girls, ‘alternative’ girls, Instagram ‘baddies’—you name it, we categorise it. And while internet subcultures are great most of the time, there is no need to put any of them against each other.

Here’s the thing: it is impossible for anyone to just be one thing. Humans are well-rounded individuals with unique feelings, personality traits and hobbies. None of these are exclusive to sex or gender identity. And while this is just a silly TikTok trend, let’s remind teenage girls that they are not each other’s competition. After all, we’ve all been there and I can imagine none of us want the new gen to go through the same toxic scrutiny.

Keep On Reading

By Eliza Frost

Netflix’s Adolescence sweeps Emmys, with star Owen Cooper making history as youngest-ever male winner

By Eliza Frost

Why is everyone saying ‘Six-Seven’? The meaning behind the viral phrase

By Eliza Frost

Sabrina Carpenter says you need to get out more if you think Man’s Best Friend artwork is controversial 

By Eliza Frost

Bad Bunny is not touring the US due to fear of ICE raids at concerts

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Eliza Frost

Glen Powell’s GQ photoshoot is a satiric look at modern day males—and he’s in on the joke 

By Eliza Frost

The Summer I Turned Pretty’s Chris Briney is at the centre of a new love triangle, but this time for an audio erotica story 

By Eliza Frost

Did Katy Perry just confirm relationship with ex-Canadian PM Justin Trudeau?

By Eliza Frost

Are you in Group 7? Explaining the latest viral TikTok trend

By Eliza Frost

Is Belly Conklin the problem in The Summer I Turned Pretty?

By Eliza Frost

Controversial American Apparel owner just opened LA Apparel in NYC and TikTok girlies are flocking to shop

By Eliza Frost

Misinformation spread by wellness influencers online is leading to falling contraceptive pill use

By Eliza Frost

What is dry begging? And why is it a relationship red flag?

By Eliza Frost

Taylor Swift’s Release Party of a Showgirl is coming to cinemas everywhere, and it’s already made $15M

By Eliza Frost

Zohran Mamdani wins New York City mayoral race, and wife Rama Duwaji becomes city’s Gen Z first lady 

By Eliza Frost

Everything to know about Justin Lee Fisher, arrested at Travis Kelce’s home over Taylor Swift deposition papers from Justin Baldoni

By Eliza Frost

Kim Kardashian wants to know how much a carton of milk costs 

By Eliza Frost

Jessie Cave was banned from a Harry Potter fan convention because of her OnlyFans account

By Eliza Frost

Will Belly choose herself in the final episodes of The Summer I Turned Pretty?

By Eliza Frost

Bad Bunny announced as halftime act for Super Bowl 2026—and conservatives aren’t too happy