TikTok, the short-form video app that’s reached more than 2 billion downloads in April 2020 has become the number one social network for gen Z. And while there are a lot of issues with TikTok, from its racist content moderation to its compliance in spreading hate and violence in India, the app has an even bigger problem it won’t be able to avoid soon: its ties to China. We look at the short-form video app and the data privacy problems it represents to explain to you why you should be wary of what you post on it.
TikTok originated as Musical.ly, a very similar app where young teens would post short videos of themselves lip-synching to accelerated pop songs, which was launched in 2014. After a few years of success, Musical.ly was bought by the Chinese internet company ByteDance in 2017 and relaunched as TikTok. In August 2018, ByteDance migrated all the Musical.ly accounts over to TikTok, allowing the app to start with an already impressive number of users (around 680 million monthly active users).
Since then, TikTok just kept on growing, making ByteDance the world’s most valuable startup, estimated to be valued at $110 billion. Over the past two years, TikTok has become the defining social media app of gen Zers around the world.
Technically, TikTok is owned by the Chinese company ByteDance, not China nor its government. But this question is understandable considering the app has been accused of censoring content that mentioned topics sensitive to the Communist Party of China.
It all started with an investigation published by The Guardian in September 2019, which revealed leaked documents that showed TikTok instructing its moderators to censor videos that mentioned topics such as the Tiananmen Square protests, the Tibetan independence, the religious group Falun Gong, and many others—in short, any topic considered sensitive by the Chinese government.
The Guardian’s investigation was conducted after the Washington Post noticed that a search for Hong Kong-related topics on TikTok showed zero content about the ongoing pro-democracy protests. This topic, which was highly covered on other social media platforms at the time, clearly seemed to be censored on the Chinese-owned app.
In October 2019, Senator Marco Rubio called for an investigation into whether TikTok poses a national security risk to the US. In a letter addressed to US Department of Treasury Secretary Steven Mnuchin, Rubio wrote “These Chinese-owned apps are increasingly being used to censor content and silence open discussion on topics deemed sensitive by the Chinese Government and Community Party. The Chinese government’s nefarious efforts to censor information inside free societies around the world cannot be accepted and pose serious long-term challenges to the US and our allies.”
Shortly after this, two other US senators followed suit. Senators Chuck Schumer and Tom Cotton called for a “rigorous assessment” of the potential national security risks of TikTok by US intelligence officials. Both expressed concern that the app could be a target of foreign influence campaigns like those during the 2016 election and made the point that Chinese companies are required to adhere to Chinese law, which grants the government a worrying access to the data of private companies.
The letter addressed to acting Director of National Intelligence Joseph Maguire read “Without an independent judiciary to review requests made by the Chinese government for data or other actions, there is no legal mechanism for Chinese companies to appeal if they disagree with a request.”
These three demands were finally heard in November 2019, when the federal Committee on Foreign Investment in the United States (CFIUS), which investigates potential national security implications of foreign acquisitions of US companies, announced it would be launching a review of ByteDance’s acquisition of Musical.ly.
While the specifics of the investigation are kept secret, a source familiar with the matter told the New York Times that the US government had evidence of TikTok sending US user data to China. TikTok denied these allegations. In October 2019, the company published a blog post titled Statement on TikTok’s content moderation and data security practices which stated that it keeps all US user data in the US, along with using a backup server in Singapore. TikTok also precised that none of it is subject to Chinese law.
“Let us be very clear: TikTok does not remove content based on sensitivities related to China. We have never been asked by the Chinese government to remove any content and we would not do so if asked. Period. Our US moderation team, which is led out of California, reviews content for adherence to our US policies – just like other US companies in our space,” reads the statement.
TikTok has said the lack of political content on the social media app is only related to its audience’s interests and demands. According to the app, TikTokers mainly use it for positive and joyful entertainment rather than politics. But as we’ve seen in India for example, the app’s content regulation (or lack of) resulted in the spread of racist and violent messages against specific groups.
TikTok’s moderation guidelines faced further scrutiny in November 2019 when it suspended student Feroza Aziz’s account for posting a 3 videos about the Chinese oppression of its Uighur Muslim population. TikTok claimed it did not suspend Aziz’s account for its content but said instead her videos were removed due to a human moderation error.
Just after that, the German publication Netzpolitik leaked some of the app’s moderation guidelines that showed moderators are instructed to label any political content as either “not recommended” or “not for feed,” meaning videos can’t show up on a user’s For You page or will be more difficult to discover in TikTok’s search.
While the app’s moderation guidelines seem to have slightly changed over the months, TikTok still presents problems in the way it regulates content. In TikTok’s early days, censorship was strong as the app attempted to keep the content ‘light and fun’. As the platform started taking off in new markets, it said it began working to empower local teams. And yet, still to this day, many videos are being censored for what seems to be the wrong reasons.
Remember when everyone freaked out after it was revealed that the ageing app FaceApp was based in Russia? People were worried the user data the app collected could be used for other purposes. And although it should be said that perhaps it is time we all start worrying about the many apps we use on a daily basis, not just the ones based in China and Russia, well TikTok should be first on that long list.
A 2017 Chinese law requires Chinese companies to comply with government intelligence operations if asked, which means that companies based in China can do close to little should the government request to access data.
Keeping this in mind, another problem appears. Should the Chinese government get access to TikTok’s user data, it remains unclear exactly what the Chinese Communist Party might do with it. As analyst at the Australian Strategic Policy Institute Samantha Hoffman told The Verge “China collects bulk data overseas and then uses it to help with things that relate to state security like propaganda and identifying public sentiment to understand how people feel about a particular issue. It’s about controlling the media environment globally. Once you have control, you can use it to influence and shape the conversation.”
It is known that China holds great control over what its citizens can (and cannot) access online. So, what if it had the chance to control other countries’ content? Could it then also influence and shape the conversation? That’s exactly why TikTok’s owner company ByteDance being China-based is a problem—for the US but also for other countries.
While this might sound like another conspiracy theory to some, history has shown us that the Chinese government doesn’t always mobilise its forces to harm freedom of expression straight away. Instead, it waits until something threatening happens to take actions.
In March 2020, Reddit user Bangorlol made a comment in a TikTok thread where he claimed to have successfully reverse-engineered the app and shared what he learned about the Chinese video-sharing social network. He strongly advised people to never use the app again, warning them about TikTok’s intrusive user-tracking and other issues.
According to Bangorlol, TikTok would be collecting information about its users including the apps installed on their phones, any information about their own network, locations and more. This recent claim could confirm older ones made by US college student Misty Hong in December 2019.
Hong also claimed that she downloaded the app in 2019 but never made an account. Instead, she said the app automatically created one for her by using her phone number and creating a file of videos that she never posted, including a scan of her face. TikTok would have then transferred that information to two servers in China, bugly.qq.com and umeng.com, the former of which is owned by Tencent, owner of the Chinese social network WeChat, and the latter is owned by Chinese e-commerce giant Alibaba.
Back to 2020 and ByteDance has slowly started shifting TikTok’s power away from China.
At the end of May 2020, ByteDance announced that Disney’s Kevin Mayer would become TikTok’s new CEO in a move to shift its centre of power away from China. The company also transferred global decision-making and research capabilities out of its home country, expanded TikTok’s engineering and research and development operations in Mountain View, California, by hiring more than 150 engineers there according to Reuters.
These changes came at a time of heightened tension between the US and China over trade, technology and the COVID-19 pandemic, as well as the intense scrutiny of TikTok.
Although ByteDance has recently made a series of moves to transfer TikTok’s centre of power away from China, it could still be forced to sell off the video-sharing app. In 2016, when the dating app Grindr was sold to the Chinese company Kunlun, CFIUS then determined in March 2019 that its ownership caused a national security risk. In March 2020, Kunlun sold Grindr for about $608.5 million to San Vicente Acquisition.
Imagine getting stuck indoors with your flatmates for more than two months. Sounds familiar, right? Now picture the same situation, only this time you are stuck with flatmates that you’ve only known for a few months, or in some cases—weeks. Sounds like a potentially explosive situation.
That’s exactly what happened to TikTok collab houses in Los Angeles after the lockdown was announced. For those of you who aren’t sure what collab houses are, it’s a simple concept. In January 2020, gen Z TikTok influencers started moving to Los Angeles in shared households to collaborate on new content. Probably the most well-known collab house, Hype House, is home to 19 members, most of whom are around 15 years old. So, when COVID-19 forced everyone to stay home for the time being, what exactly happened to the TikTok collab houses and their inhabitants?
Just like everybody else, when more and more TikTok influencers left their home to move into Los Angeles mansions with other gen Zers, they didn’t expect to be largely confined to their properties for months. The whole idea behind collab houses was to produce TikTok content.
Add to that the glorification that many teenagers can ascribe to Los Angeles—the city of angels and broken dreams. Coming from every part of the US, TikTok creators are looking for one thing: exerting influence. In the article Delayed Moves, Poolside Videos and Postmates Spon: The State of TikTok Collab Houses published by the New York Times, TikTok star Gianluca Conte says about Los Angeles: “If you talk to four people, one is probably going to have over 100,000 followers on Instagram. Even people that don’t prioritize social media have 20,000 followers from just being here in L.A.”
That image of the city has compelled many young stars to move there, TikTok influencers included. In a way, collab houses are a great opportunity for gen Zers. Their arrival in Los Angeles is made easier as they already have a place, a group of friends and easy access to content collaborators. The only thing they need is a bit of freedom and the opportunity to get out of the house for some downtime. But then came the COVID-19 lockdown.
Though parts of the state are now reopening, Los Angeles County is to be among the last to fully lift the lockdown. Still, that hasn’t stopped TikTok stars from flocking there. On the contrary, now more than ever, the TikTok audience is stuck indoors and ready to watch, like and share. Many influencers saw the lockdown as a career opportunity rather than a nuisance.
For new gens and specially TikTok influencers, the pandemic has understandably made social media even more important than before. While our days might be split between our phones and laptops or between Netflix and Zoom calls, content creators in Los Angeles have to focus all their attention on one thing: creating good content for TikTok. Because as much as the current situation means a bigger TikTok audience, it also means more work for the collab houses in order to keep their audience engaged.
I usually am the first one to promote work against boredom, but in collab houses, this motto can easily take its toll on gen Zers and their mental health. Being constantly inside at 24 is hard enough, so it makes sense that having to do the same at 17, in a city you’ve just moved to and where you have no support from your immediate family is extremely hard.
Even the type of work collab houses residents produce has changed. Collaborations between different households are obviously not allowed at the moment. Brand deals and paid trips have disappeared. New flatmates are welcome only if they take multiple coronavirus tests before and quarantine for two weeks after. Even then, work is on the agenda—posting sponsored content for Postmates and Xbox to promote staying at home is apparently one of the requests for a specific collab house.
As campaigns are gradually being launched again, and as we all start coming out of our houses more often, at least for a government-approved run, the future of TikTok collab houses looks promising. Hopefully, soon enough, measures will be put into place so that we can start living ‘normally’ again. Included in this newborn normality will be collab houses and TikTok influencers becoming bigger than ever before. Which house will you pick?