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Pinterest is adding hair patterns to its search filter for inclusive beauty results

By Malavika Pradeep

Aug 20, 2021

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What’s your go-to platform for hair and beauty inspiration? Certainly not Google, I presume. You would be sorting through 100 pages of search results only to return empty-handed. Next up are TikTok and Instagram, two major trend-setting hubs. But finding tailor-made inspirations to suit your needs will still take time—given numerous accounts and hashtags on the platform. Enter Pinterest and the inclusive power of search filters.

Realising its opportunity and responsibility to redefine representation for everyone online, the image sharing and social media platform is now introducing its latest advancement in inclusive beauty searches with the rollout of ‘hair pattern search’. Created with black, brown and Latinx users in mind, the feature empowers users to search for hair inspiration across all hair types.

Pinterest is adding hair patterns to its search filter for inclusive beauty results

Through computer vision-powered object detection, hair pattern search enables users to refine hair searches by six different hair patterns—protective, coily, curly, wavy, straight and shaved or bald—under the search bar. Over the coming weeks, users will also be able to search for broader terms like ‘summer hairstyles’, ‘glam hair’ or ‘short hair’ and narrow their results by selecting one of the six patterns to find inspiration that is most relevant to their style and preferences. To date, Pinterest’s computer vision-powered algorithm has detected patterns in over 500 million hair images on its platform.

The feature was developed by the company’s inclusive product team with the help of Naeemah LaFond, editorial hairstylist and global artistic director of Amika. As a champion for diverse hair representation, LaFond advised the platform on the overall user experience and language used in the product. “This new tool will mark a much-needed milestone for racial equity in the world of coding,” LaFond said in a press release. “Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game-changer.”

Hair pattern search also builds on Pinterest’s existing skin tone search filter, which was introduced in 2018. Engineered with data from ModiFace’s AI library, Pinterest adjusted the algorithm to improve certain features like its ability to properly categorise skin tones in low light. Since then, the platform has made improvements to its in-house tech, adding how it’s now “three times as likely to detect multiple skin tone ranges in top search results, compared to previous technology.” Earlier this year, Pinterest also announced its policy to ban all weight loss language and imagery—embracing body acceptance while empowering users with the inspiration to create a life they love.

“Our mission on the inclusive product team is to help everyone feel like Pinterest is a place for them,” said Annie Ta, head of inclusive product at Pinterest in a press release. “As a visual discovery platform, we have an opportunity and responsibility to do a better job of increasing representation in the products we build.”

Hair pattern search will be rolling out across desktop, iOS, and Android apps over the coming weeks. The filters will be available in the US, Canada, the UK, Ireland, Australia and New Zealand with more markets hauled in the coming months.

Pinterest is adding hair patterns to its search filter for inclusive beauty results


By Malavika Pradeep

Aug 20, 2021

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From Gigi to Doja, bubble braid is the versatile hair trend you can pull off all summer

By Malavika Pradeep

Jul 17, 2021

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It’s not every day that I braid my hair. On the days that I do, I skip ten reps of tricep extensions in the morning. To top off the physical strains required to pull off the classic hairstyle is a list of hybrid techniques—with names ranging from fishtail and mermaid to pull-through and rope twisted braids. For those pushed for both time and effort, there’s an effortless hair trend in town that I’d like to introduce you to: bubble braids.

What are bubble braids?

Fuelled back into popularity with the resurgence of Y2K, bubble braids are ponytails or pigtails fluffed up to create sections—generously spaced out with the help of elastics. Hybrids of the trend depend on various factors like the volume, hair texture, number of sections, choice of height (high, mid or low) and the types of embellishment. In this regard, they can be worn in pigtails, half-up braids or high ponys. No matter what hybrid you choose, however, bubble braids are guaranteed to be an Insta-worthy hairstyle you don’t need to be a pro to perfect.

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A post shared by Claire Rose Cliteur (@clairerose)

Although bubble braids are not a new trend, they have been sweeping runways, red carpets and social media lately. In March 2021, we saw Doja Cat slaying the trend at the Grammys. Then came Priyanka Chopra Jonas strutting onto the BAFTAs. The following months saw Gigi Hadid celebrating her birthday with a few face-framing bubble braids and Griffnamed as 2021’s Rising Star at the Brit Awardsrocking the look during and after her show-stopping performance.

Be it flat sections or full-blown bulbs, bubble braids can spice up a classic braid or ponytail in just a few minutes. So, what are you waiting for? All the A-listers are on it. Let’s catch up to the effortless trend minus five cans of hairspray today.

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A post shared by Griff (@wiffygriffy)

Step 1: Decide on the placement of your ponytail

First up is to decide where the base of your ponytail will sit. You can opt for a high ponytail if you want a sporty look, a mid ponytail for casualness or a low ponytail to channel ultimate sleekness. If you have short hair and your high ponytail ends up looking like a water fountain, two factors have got you covered: extensions and the number of bubbles. With extensions, always make sure to add the same type as your natural hair texture and adjust the number of bubbles to suit the length.

Step 2: Tie the base ponytail and start sectioning

Once you’ve decided on the placement, it’s time to go ahead and commit to the trend. Brush your hair into a ponytail at the choice of height and tie it off with an elastic. This is your base ponytail for all of the bubbling that is to come. Neatly brush out this ponytail before grabbing more elastics and getting to work. Depending on the size of your bubbles—be it flat-sections like Gigi or full-blown bulbs like Griff—take an elastic and tie it a couple of inches down your ponytail. Keep sectioning your hair till you reach the desired tail length for your bubble braids.

Step 3: Bubble up those sections

It’s not bubbles unless you can see them, right? After dividing your base ponytail into sections, start teasing and loosening the space tied off between two elastics using your fingers. This helps voluminise individual sections into bubbles. Tease all of the sections until you reach the desired shape. Brush out the tail and voila! You’re ready to ride off into the sunset with a hairdo that looks like you’ve put your entire heart and soul into.

Step 4: Spice it up even more

Let’s talk about various bubble braid upgrades that come pre-installed with the trend. For starters, you can play around with the colour and type of elastic you use for sectioning. Regular elastics can be switched out with scrunchies. You can also choose to alternate between the colour and the type. Next is the number of sections. While closely-sectioned bubble braids are guaranteed to turn local cul-de-sacs into runways, various foam shapes can be embedded into the sectioning to completely amp up your hair game. Flowers and rhinestones are additional embellishments one can choose from.

Although bubble braids don’t pop or flatten out easily, hairspray is often suggested to seal the look. But you only need to commit to the spraying if you have hair whipping on your itinerary like Doja. If not, play around with the messiness and flyways to curate a personalised look. After all, if you can do a ponytail, you can do a bubble braid.

From Gigi to Doja, bubble braid is the versatile hair trend you can pull off all summer


By Malavika Pradeep

Jul 17, 2021

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