Snap gives up on ‘friendly’ selfie-taking drone just 4 months after launch

By Alma Fabiani

Published Aug 19, 2022 at 02:18 PM

Reading time: 1 minute

35064

In April 2022, the American camera and social media company—more commonly known for its technological products and services, namely Snapchat, Spectacles and Bitmoji—Snap Inc. introduced its selfie drone, Pixy, to the rest of the world. After only four months since its launch however, it’s now been revealed by The Wall Street Journal that the company won’t be developing any future versions of the product.

According to the publication, Snap CEO Evan Spiegel told employees during  a Q&A session that the company had made the decision to no longer develop the Pixy line. However, an unnamed source has also added that the company still plans to continue to sell the current Pixy product, which is available for purchase on the Pixy website.

The device consists of a small, lightweight drone that’s designed to be more “user-friendly” than other drones. For $229.99, Pixy launches right from the palm of one’s hand to film footage that syncs back onto their Snapchat app so that they can easily share it with their friends.

In an April interview with The Verge, Spiegel had teased that the company might consider a second iteration. “The goal is really just to get it in people’s hands and have them play around with it,” he said. “And maybe we would make more with version two if people love the original product.”

The drone appeared to have a successful launch, as shipment times stretched out to months soon after it was released. But it looks like now, the drone is available to ship today on the Pixy site—which could suggest that, maybe, its popularity died down sooner than expected.

Keep On Reading

By Eliza Frost

Zayn Malik’s new song suggests One Direction era wasn’t all sunshine and rainbows

By Charlie Sawyer

Who is Zohran Mamdani, the staunch socialist primed to become New York’s first Muslim mayor?

By Eliza Frost

Taylor Swift’s Release Party of a Showgirl is coming to cinemas everywhere, and it’s already made $15M

By Eliza Frost

Cruz Beckham’s girlfriend Jackie Apostel defends the couple’s age gap relationship 

By Eliza Frost

Jennifer Lawrence weighs in on The Summer I Turned Pretty love triangle, revealing she is Team Jeremiah

By Eliza Frost

Why is everyone saying ‘Six-Seven’? The meaning behind the viral phrase

By Eliza Frost

Vogue has declared boyfriends embarrassing, and the internet agrees

By Eliza Frost

NHS makes morning-after pill free at 10,000 pharmacies across England

By Eliza Frost

Controversial American Apparel owner just opened LA Apparel in NYC and TikTok girlies are flocking to shop

By Alma Fabiani

Amazon Music is giving away 4 months free. Here’s how to claim it

By Eliza Frost

Did Katy Perry just confirm relationship with ex-Canadian PM Justin Trudeau?

By Eliza Frost

Does the SKIMS Face Wrap actually work, or is it just another TikTok trap?

By Eliza Frost

The Summer I Turned Pretty is getting a movie. Could it be here in time for Christmas?

By Eliza Frost

Bad timing? Gavin Casalegno’s Dunkin’ ad sparks backlash over actor’s alleged conservative views

By Eliza Frost

Misinformation spread by wellness influencers online is leading to falling contraceptive pill use

By Charlie Sawyer

This Oscar-winning actor is the top pick to play Voldemort in HBO Max Harry Potter reboot

By Eliza Frost

Bereavement leave to be extended to miscarriages before 24 weeks

By Eliza Frost

How to spot a performative male out in the wild 

By Eliza Frost

What is dry begging? And why is it a relationship red flag?

By Charlie Sawyer

Introducing Berlin’s latest tourist attraction Cybrothel, where men can request AI sex dolls covered in blood