Snap gives up on ‘friendly’ selfie-taking drone just 4 months after launch

By Alma Fabiani

Published Aug 19, 2022 at 02:18 PM

Reading time: 1 minute

35064

In April 2022, the American camera and social media company—more commonly known for its technological products and services, namely Snapchat, Spectacles and Bitmoji—Snap Inc. introduced its selfie drone, Pixy, to the rest of the world. After only four months since its launch however, it’s now been revealed by The Wall Street Journal that the company won’t be developing any future versions of the product.

According to the publication, Snap CEO Evan Spiegel told employees during  a Q&A session that the company had made the decision to no longer develop the Pixy line. However, an unnamed source has also added that the company still plans to continue to sell the current Pixy product, which is available for purchase on the Pixy website.

The device consists of a small, lightweight drone that’s designed to be more “user-friendly” than other drones. For $229.99, Pixy launches right from the palm of one’s hand to film footage that syncs back onto their Snapchat app so that they can easily share it with their friends.

In an April interview with The Verge, Spiegel had teased that the company might consider a second iteration. “The goal is really just to get it in people’s hands and have them play around with it,” he said. “And maybe we would make more with version two if people love the original product.”

The drone appeared to have a successful launch, as shipment times stretched out to months soon after it was released. But it looks like now, the drone is available to ship today on the Pixy site—which could suggest that, maybe, its popularity died down sooner than expected.

Keep On Reading

By Eliza Frost

Vogue has declared boyfriends embarrassing, and the internet agrees

By Eliza Frost

How to spot a performative male out in the wild 

By Charlie Sawyer

First look at $1 billion UK mini city where controversial HBO Harry Potter series will be filmed

By Alma Fabiani

Amazon Music is giving away 4 months free. Here’s how to claim it

By Eliza Frost

The Life of a Showgirl or The Life of a Tradwife? Unpicking Taylor Swift’s new album

By Eliza Frost

All the Easter eggs from the first episodes of The Summer I Turned Pretty season 3

By Eliza Frost

Kendall Jenner reveals plans to quit Kardashian fame for a normal job

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Charlie Sawyer

This Oscar-winning actor is the top pick to play Voldemort in HBO Max Harry Potter reboot

By Charlie Sawyer

McDonald’s hit with new mass boycott. Here’s who’s behind it and why

By Charlie Sawyer

Yung Filly’s legal troubles mount as the rapper faces two new sexual assault charges in Australia

By Eliza Frost

Netflix’s Adolescence sweeps Emmys, with star Owen Cooper making history as youngest-ever male winner

By Eliza Frost

Everything you need to know about Trump’s state visit, including that Epstein projection

By Charlie Sawyer

Why has the new sculpture of a Black American woman in Times Square prompted mass outrage?

By Charlie Sawyer

Chris Brown is facing over 10 years in prison. Here’s how his violent past has led him here

By Eliza Frost

Why is Taylor not Team Conrad in The Summer I Turned Pretty?

By Charlie Sawyer

SHEIN faces fines from EU for deceiving customers with fake discounts and misleading information

By Charlie Sawyer

Everything you need to know about toxic gossip site Tattle Life and how its founder finally got revealed

By Charlie Sawyer

Emma Watson reveals disgusting paparazzi ambush on her 18th birthday

By Eliza Frost

Taylor Swift is engaged to the boy on the football team, Travis Kelce