Master the viral coastal cowgirl TikTok aesthetic with these 5 fashion staples

By Jennifer Raymont

Updated May 25, 2023 at 11:20 AM

Reading time: 2 minutes

Coachella has always been a hotspot for all the latest trends, aesthetics, and accessories—whether or not they’re suitable outside of the festival, well that’s up to you. In previous years, our eyeballs and feeds have been fed a constant drip of crochet co-ords, denim hotpants and controversial cultural appropriation. But it looks as though there might officially be a new sheriff in town.

Nepo babies Kendall Jenner and Hailey Bieber were previously festival style go-tos when it came to finding inspiration. Now, this year the two socialites held back and kept it pretty casual. Many netizens have speculated that their decision to emulate quiet luxury was an attempt at making us forget their recent bullying antics. But for us, once a mean girl, always a mean girl.


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A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

With the likes of Jenner and Bieber taking a step away from the assless chaps era of Coachella, it was necessary for us mere mortals to also consider cooling down our wardrobes. The influencer it girls hinted at a boho chic revival and the TikTok masses are calling it—brace yourself—coastal cowgirl.


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A post shared by ELLE Australia (@elleaus)

The cowboy aesthetic has been making the rounds for a couple of summers now. However, this season, it seems as though the Southern style is hitting the beach. Gone are the days of ecologically unfriendly glittery makeup and oddly placed clip-in dyed hair extensions, things are now much more natural. Less neon, more pastels, less fitting and more flowy. Overall, it sounds like a comfy aesthetic I could definitely get on board with.

The fabrics featured in the coastal cowgirl style are also more natural—linen and cotton are a must. This is also great news for the sustainable fashion game, as hopefully, polyester and nylon will soon cease to clog up landfills.


when i say yee, you say haw! 🤠🌸 #coastalcowgirl #coastalcowgirlaesthetic #cowgirlcore #kendall #matildadjerf #aesthetic

♬ original sound - Shania Twain

It’s safe to say that this new vibe gives off significant snug energy, and is way better suited to the summer heat than some other trends we’ve come across. So, grab your cowboy hat and say yeehaw, here is our roundup of all the key staples you’ll need to achieve this look:

1. Cowboy boots

It would be rude to channel your inner cowgirl without being the proud owner of a trusty pair of cowboy boots. To get the coastal vibe down to a tee, look for a pair in neutral tones or playful pastels.

You could try your hand at scrolling through eBay and Vinted to find an authentic vintage pair but keep in mind that the high street has also caught onto the trend, so if you’re looking to make you life that much easier, here are two good options:

2. Midi skirts

To achieve the effortless look, midi skirts are required, more specifically the tiered, asymmetric kind. The flowier, the better. After all, ‘tis the season to be frolicking on the beach at sunset.

3. Denim

Double denim, also known as the iconic Canadian tuxedo, is one of the biggest trends of the year. Given the fact that both 90s and Y2K aesthetics have been the overarching style of the last five years, it’s about damn time the trend dominate the mainstream.

Now, we’re not suggesting you recreate that Britney Spears and Justin Timberlake VMA look—think Western cowboy cruising through the desert on horseback.

4. Flowy dresses

Flowy dresses can be long, short, and everything in between just as long as they have volume in abundance. The coastal cowgirl spends more time by the beach than she does on her horse, so don’t worry about practicality, have fun with it.


5. Lightweight knitwear

In those colder summer evenings, you need to master the art of layering. Swedish influencer and fashion designer Matilda Djerf is seemingly good at everything, but her ability to layer knitwear is an exceptional source of inspiration.


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A post shared by MATILDA DJERF (@matildadjerf)

So, why not get these pieces to channel your inner Scandi girl?

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