Booty skincare is the latest beauty trend you should get ‘behind’

By Alma Fabiani

Updated Apr 9, 2021 at 12:31 PM

Reading time: 2 minutes

When we think about skincare, we tend to put our sole focus on the face and forget about the rest of our body from the neck down. One particular region affected by our neglect is the butt. Did you know that you can also get acne down below, even on top of stretchmarks and cellulite? These can be just as distressing as a break-out on your face.

Worry no more, because thanks to the new beauty and skincare trend, amazing brands focusing on products targeted for the wellbeing of our booties are popping up, meaning this long-overlooked body part can now finally get the attention it deserves! Here are some of the best butt-care products you should try.

Scrub it with Anese

Anese makes cruelty-free skincare for your booty, boobs and body that actually works. Because all of your assets need tender, loving care. The company has a no-bull policy when it comes to its skincare. Its products are made with purposeful, high quality, ethically sourced ingredients—with thousands of positive reviews, Anese is the body care know-it-alls!

Anese’s ‘That Booty Tho’ scrub has already become a cult-favourite for many. “This ultra-finely milled formula contains a unique mix of oils, extracts, antioxidants, and essential fatty acids perfect for a gentle yet effective bum exfoliation,” writes L’Officiel.

Customers can either choose to buy the scrub as a one-time purchase for $29 or subscribe to a recurrent delivery of your choice for $24.65. While Anese is not yet available in the UK, the brand has recently announced that it will be available very soon. Scrub that ass!

Moisturise it with Sol de Janeiro

Sol de Janeiro’s ‘Brazilian Bum Bum Cream’—pronounced ‘boom boom’—is a fast-absorbing (and luxurious) Brazilian body cream with an addictive scent from a blend of salted caramel and pistachio notes. Its formula tightens and firms the skin of your fabulous peach while adding a hint of shimmer to it. Tasty!

You can get your own little ray of sunshine on Cult Beauty for £18 for 75 millilitres or £44 for 240 millilitres. Pick your fighter.

Double moisturise with Evereden

You might not have noticed, but it can get pretty dry down there. So why not moisturise it twice? If you’re as into skincare as I am, then you’ll be interested in this second option: Evereden’s ‘Nourishing Stretch Mark Cream’, which retails for $45 on the company’s website.

This intensely hydrating cream combines 12 nutrient-dense ingredients with powerful peptides to instantly soothe and relieve any kind of itchiness. Potent natural actives synergistically reduce the appearance of imperfections, rebuild collagen, and improve skin elasticity. And yes, Evereden ships to the UK.

Butt-mask it with Bawdy

Bawdy’s ‘Slap It Caffeine Butt Mask’ is a caffeine-infused mask designed to retexturize and clarify the sensitive skin of your bum, leaving your skin looking plump, hydrated, and smooth. Bonus? You can order it on Amazon with next day delivery for only $10. Be a badass with a great ass!

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Une publication partagée par BAWDY (@bawdybeauty)

Nourish it with Truly

Made with a blend of high performing ingredients including apricot, orange flower, and watermelon, Truly’s ‘Buns of Glowry’ serum will instantly give your bum the firmness and glow we all pine for. You can buy your new favourite serum on Truly’s website for £20.42 as a one-time purchase or £18.37 if you decide to subscribe to this product.

Whether this tush-oriented trend is the result of the increased amount of time we now spend sitting on our butts at home remains unsure, but I personally can’t complain about it. From 2019, we’ve seen a boom in what we’re calling ‘inclusive wellness’—care that focuses on every aspect of yourself and every part of yourself. Looking back on the 90s and toxic trends such as heroin chic, it’s hard to think in 2021 that butts were ever considered undesirable.

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