The Korean beauty patrons are at it again. Ever since the global adaptation of Beauty Balm (BB) cream in 2011, K-beauty (shorthand for ‘Korean beauty’) has been gripping makeup pouches across the world with innovative products and unconventional techniques. Following TikTok’s obsession with Jamsu and slugging is an eye makeup technique—guaranteed to march you into battle without looking like a raccoon caught in headlights.
Puppy eyeliner is a makeup technique that accentuates the natural roundness of your eyes—making them look bigger, rounder and irresistible like that of a puppy. Labelled as the “simpler and cleaner take on eyeliners,” the technique essentially helps the wearer pull together a youthful appearance.
In stark contrast to the popular cat eyes, puppy liners involve changing the direction of your flick altogether. Instead of directing the eyeliner upwards, the look requires wearers to drag their liners down and around the lower halves of their eyes. Channeling an innocent look rather than a sultry one achieved with cat eyes, puppy eyeliner is especially recommended for those who have upper eyelids that naturally slope downwards. In this regard, going with—rather than against—their natural shape makes their eyes appear larger and rounder.
Adorable, right? So what are you waiting for? Whip your weapons out and charge into battle because I’ve concocted a step-by-step tutorial just for you on how to nail the technique:
The makeup products needed for the technique depends on the complexity of the look you want to commit yourself to. If you want to stick to a simple and minimalistic look, whip out your pencil and liquid liner besties and get to work. If you want to give your eyes more dimension, then grab matching eyeshadows and brushes before charging ahead. And if you are a newbie to eyeliners altogether, I suggest grabbing a Q-tip and some makeup remover. Mistakes might be made but lessons will be learnt.
This step is for those who have eyeshadows in their makeup basket for today’s look. Start by prepping your crease with an eye primer. This would give you a clean base to start with. Now add warmth and dimension to your eyes with a neutral shade. Make sure to chase it up with a darker tone towards the lower end of your lash line. Blend it out and brace yourself for more action.
This is the stop where all of you minimalistic beauties jump on. Grab your pencil liners and start by lining your upper lash line from the inner corner all the way down to the outer corner of your eyelid. Make sure to stick as close to your waterline as possible. This would help keep the liner precise and consistent while ensuring a smooth glide to your final destination.
Now, you can always proceed to the next step without double-defining your lash line with a liquid liner. You can alternatively choose to line with a liquid one instead of a pencil in the previous step too. But double-defining your lash line will essentially give it more dimension—especially if you’ve opted out for the eyeshadow. Simply grab your liquid liner and retrace your way down to the outer corner of your eyelid and proceed.
It’s time to give the outer corner of your eyelids some due love and attention. Start by thickening the end of the line you’ve drawn towards the bottom of your eyes. Recall the countless years you’ve spent perfecting the outer wings of your cat eyes. Now channel a quarter of the same energy into winging it the opposite direction. Thicken and exaggerate the bottom line to create a point sharp enough to cut out the haters from your life. Then proceed to fill in the gaps with your liquid liner.
Now that the outer end of the line is prepped, let’s give it some support by connecting it to the lower lash line. Using the pencil liner, line the outer half of your lower lash line and draw it out to connect with the top. Make sure to keep the inner half of the lower lash line bare. This helps shed the limelight on the outer corners of your eyelid—they’re the main character in this story, remember? You can additionally take an eyeshadow brush and smoke out the lower line to achieve a soft and even finish.
Step 6 can easily mark the end of this process but it is also necessary to add finishing touches to pull the whole look together. I’m talking waterline, shimmer and mascara. After the puppy liner is in place, you can upgrade your look by waterlining the outer half of your lower lash line. Use the wildest colours to curate different looks depending on the occasion. You can also add shimmer to the inner corners of your eyes to make them pop. And, mascara? Coat your lashes like your life depends on them before heading out.
Now, if you’re done with both sides then open your third eye and listen: Cat eyes strolled so that puppy eyeliners could sprint. With 3.9 million views on TikTok, the platform’s obsession with the technique is apparent. So if you need more advice, head right over. I’ll be here perfecting the puppy liner to be its poster child.
When we think about skincare, we tend to put our sole focus on the face and forget about the rest of our body from the neck down. One particular region affected by our neglect is the butt. Did you know that you can also get acne down below, even on top of stretchmarks and cellulite? These can be just as distressing as a break-out on your face.
Worry no more, because thanks to the new beauty and skincare trend, amazing brands focusing on products targeted for the wellbeing of our booties are popping up, meaning this long-overlooked body part can now finally get the attention it deserves! Here are some of the best butt-care products you should try.
Anese makes cruelty-free skincare for your booty, boobs and body that actually works. Because all of your assets need tender, loving care. The company has a no-bull policy when it comes to its skincare. Its products are made with purposeful, high quality, ethically sourced ingredients—with thousands of positive reviews, Anese is the body care know-it-alls!
Anese’s ‘That Booty Tho’ scrub has already become a cult-favourite for many. “This ultra-finely milled formula contains a unique mix of oils, extracts, antioxidants, and essential fatty acids perfect for a gentle yet effective bum exfoliation,” writes L’Officiel.
Customers can either choose to buy the scrub as a one-time purchase for $29 or subscribe to a recurrent delivery of your choice for $24.65. While Anese is not yet available in the UK, the brand has recently announced that it will be available very soon. Scrub that ass!
Sol de Janeiro’s ‘Brazilian Bum Bum Cream’—pronounced ‘boom boom’—is a fast-absorbing (and luxurious) Brazilian body cream with an addictive scent from a blend of salted caramel and pistachio notes. Its formula tightens and firms the skin of your fabulous peach while adding a hint of shimmer to it. Tasty!
You can get your own little ray of sunshine on Cult Beauty for £18 for 75 millilitres or £44 for 240 millilitres. Pick your fighter.
You might not have noticed, but it can get pretty dry down there. So why not moisturise it twice? If you’re as into skincare as I am, then you’ll be interested in this second option: Evereden’s ‘Nourishing Stretch Mark Cream’, which retails for $45 on the company’s website.
This intensely hydrating cream combines 12 nutrient-dense ingredients with powerful peptides to instantly soothe and relieve any kind of itchiness. Potent natural actives synergistically reduce the appearance of imperfections, rebuild collagen, and improve skin elasticity. And yes, Evereden ships to the UK.
Bawdy’s ‘Slap It Caffeine Butt Mask’ is a caffeine-infused mask designed to retexturize and clarify the sensitive skin of your bum, leaving your skin looking plump, hydrated, and smooth. Bonus? You can order it on Amazon with next day delivery for only $10. Be a badass with a great ass!
Made with a blend of high performing ingredients including apricot, orange flower, and watermelon, Truly’s ‘Buns of Glowry’ serum will instantly give your bum the firmness and glow we all pine for. You can buy your new favourite serum on Truly’s website for £20.42 as a one-time purchase or £18.37 if you decide to subscribe to this product.
Whether this tush-oriented trend is the result of the increased amount of time we now spend sitting on our butts at home remains unsure, but I personally can’t complain about it. From 2019, we’ve seen a boom in what we’re calling ‘inclusive wellness’—care that focuses on every aspect of yourself and every part of yourself. Looking back on the 90s and toxic trends such as heroin chic, it’s hard to think in 2021 that butts were ever considered undesirable.