Sexism in the gaming industry: the Activision Blizzard lawsuit is just the tip of the iceberg

By Jack Ramage

Published Jul 28, 2021 at 03:14 PM

Reading time: 3 minutes

21043

We may be far from the 1950s but we still have mountains to climb to tackle the sexism and misogyny ingrained in our society. Arguably, nowhere is this more apparent than in the workplace. Although the Equal Pay Act has been in force in the UK since 1975, women still earn, on average, a staggering 19.8 per cent less than men. Not only are women subject to receiving less pay, but they’re also significantly more likely to face sex discrimination and harassment at work.

Instances of sexism can, of course, occur across all sectors. However, the gaming industry, which has repeatedly been reported to facilitate a ‘frat boy’ and misogynistic work environment, is the latest to rear its ugly head. The company in question? Activision Blizzard—the company responsible for releasing major titles such as Call of Duty and World of Warcraft.

The Activision Blizzard lawsuit

Bloomberg first reported the complaint on 20 July 2021, portraying the workplace at Activision Blizzard as explicitly discriminatory towards women—particularly, though not exclusively, towards women of colour. The report highlighted how the company’s leadership is “exclusively male and white” to the point where no woman has ever been named president or CEO.

The filing also stated that “women were subjected to numerous sexual comments and advances, grouping and unwanted physical touching, and other forms of harassment” at the company’s studio. It went on to state that “female employees working for the World of Warcraft team noted that male employees and superiors would hit on them, make derogatory comments about rate, and otherwise engage in demanding behaviour.”

A former chief officer of Activision Blizzard is also being accused of “grouping inebriated female employees at company events and was known for making hiring decisions based on female applicants’ looks.” The suit further claimed that complaints to human resources staff, as well as executives, including Blizzard President J. Allen Brack, “were treated in a perfunctory and dismissive manner and not kept confidential,” which resulted in staff who claimed being “subjected to retaliation, included but not limited to being deprived of work on projects, unwillingly transferred to different units, and selected for layoffs.”

Allegedly, women of colour were “particularly vulnerable targets” of discrimination. The suit highlighted that an “African American employee who worked in information technology” was made by her manager to “write a one-page summary” of how she would spend the time off she requested, which no one else was made to do. Likewise, it was argued that other women in the company were assigned to lower-level roles, paid less and passed over for promotion “in favour of male counterparts who lacked the same experience or qualifications but who were friends with the male head of unit.”

Activision Blizzard has vigorously denied the claims when they were made. This, understandably, frustrated both a large number of employees of the company, as well as the wider gaming community. In response, more than 1,500 former and current employees of the gaming company, which is valued at just over 65 billion dollars, have signed a letter condemning its response to the lawsuit alleging the ‘frat boy’ culture of the company. Ignoring such matters is exactly what serves as a breeding ground for sexual harassment and discrimination.

Sexism in the gaming industry

Make no mistake, this is not an isolated incident. The lawsuit against Activision Blizzard is just one of many instances which bring to light the blatant misogyny and sexism within the gaming industry. Keza MacDonald from The Guardian highlights that over the last few years, hundreds of women have spoken out about the manipulative and predatory behaviour they’ve experienced in their careers in the gaming industry. An investigation conducted in 2018 found that five former employees at Riot Games sued the company over workplace harassment and discrimination, and hundreds more joined walkouts to protest.

MacDonald goes on to state how, even when victims are brave enough to speak out, they are often faced with significant obstacles to overcome. She wrote, “The backlash can be immense. Stories abound of HR departments working much harder to protect companies than the well-being of employees, of complainants having to band together in groups for fear of corporate reprisal, and a gauntlet of social media abuse for those who take their accusations public. And while sexual abuse is at least sometimes taken seriously, some everyday aggressions and obstacles that many women experience day-to-day are brushed off.”

Sadly, workplace sexism is not solely limited to the gaming industry either. As MacDonald states, women are subjected to sexism in tech, film, politics, media… the list goes on. However, for gaming in particular, a toxic confluence of worker disempowerment and a male-dominated managerial class can make it especially unwelcoming for women or those from marginalised genders. Award-winning narrative designer and workers’ rights activist, Megnha Jayanth, believes the “industry sits at the intersection of the worst of the casting couch, predatory networking culture of the entertainment industries, and the unregulated boys-club mentality of Silicon Valley.”

Keep On Reading

By Charlie Sawyer

Yung Filly’s legal troubles mount as the rapper faces two new sexual assault charges in Australia

By Eliza Frost

Zayn Malik’s new song suggests One Direction era wasn’t all sunshine and rainbows

By Charlie Sawyer

Is Brooklyn Beckham feuding with his family? Rumours circulate after the chef skips his dad David Beckham’s 50th birthday

By Charlie Sawyer

From breaking up families to spreading rumours about Joe Biden’s death, here’s what QAnons been up to

By Charlie Sawyer

Michael Cera reveals why he turned down a role in the Harry Potter franchise

By Charlie Sawyer

Chappell Roan cancelled yet again for saying she can’t be expected to be politically educated all the time

By Charlie Sawyer

Penn Badgley praised for opening up about fatherhood and raising sons on Call Her Daddy

By Abby Amoakuh

Gisèle Pelicot trial prompts French politicians to incorporate consent in rape law after years of resistence

By Charlie Sawyer

Gavin Casalegno cancelled? The Summer I Turned Pretty fans turn on him amid cast drama

By Abby Amoakuh

Harry Potter reboot hit with racist backlash for casting Black actor Paapa Essiedu as Severus Snape

By Abby Amoakuh

Francesca Farago reveals that influencers are being paid to participate in trend mocking Hailey Bieber

By Eliza Frost

The Summer I Turned Pretty season 3 proves we’ll never be over love triangles

By Abby Amoakuh

Single White Female remake starring Jenna Ortega and Taylor Russell hit with racist backlash

By Alma Fabiani

BLACKPINK’s Jennie, Lisa and Rosé caught saying the N word in newly leaked videos

By Abby Amoakuh

TikToker who started the NYC influencers are boring trend fired from her job for the viral video

By Abby Amoakuh

New video game that allows men to r*pe female family members triggers backlash amid incel concerns

By Charlie Sawyer

Donald trump to accept $400M luxury plane from Qatar royal family

By Charlie Sawyer

Gen Zers are taking out travel insurance policies for their Labubus ahead of summer

By Charlie Sawyer

Trump administration announces plan to offer US immigrants $1,000 to self-deport

By Charlie Sawyer

Will Greta Thunberg reach Gaza safely amid Israel’s aid blockade?