Instagram now offers an instant translation feature on Stories

By Alma Fabiani

Published Jul 22, 2021 at 01:19 PM

Reading time: 1 minute

20887

Instagram will now offer an instant translation feature right in Stories, allowing users all around the world to translate text on Stories they’re viewing with just a couple of clicks. This relatively small but meaningful update will undoubtedly make the app even more global in scope than it already is. Here’s how it works exactly.

It’s pretty simple to use. When viewing an Instagram Story where a language other than your own is detected, a small ‘See Translations’ banner will pop up in the upper-left corner of your screen, beneath the person’s handle. Clicking the banner reveals the translation at the bottom of the Story right into your native language. Instagram says that more than 90 languages are available for translation at launch.

For now, the feature is only available for static text, but Input highlighted how “translation for Instagram’s audio captions won’t be too far behind, either.”

It’s pretty clear that Instagram has been working harder than usual on keeping its platform as relevant as possible for its audience. After all, it was less than a month ago that head of Instagram Adam Mosseri announced that the app would completely renew its strategy in order to compete with TikTok.

Oh, and let’s not forget the amount Facebook—Instagram’s parent company—plans on spending on content creators in 2022 to entice them to post new content on its platform. $1 billion, guys, gals, and non-binary pals. Keeping kids off TikTok is proving to be harder than it initially seemed for other social media giants.

And focusing on its Stories feature doesn’t sound like a bad plan for Instagram. Given its overall popularity, Stories is a sweet spot for the platform, “a place where it can integrate new features TikTok has yet to copy,” Input added. Text translation is not yet available on TikTok—this makes it yet another way for Instagram to differentiate itself from the competition. While doing so, Instagram is also aware that people love the TikTok experience, which explains why it’s also taking steps to make its feed more TikTok-like.

That being said, it’s somewhat surprising that Instagram didn’t offer this new feature sooner considering the app’s global user base. According to Statista, India has more than 150 million users, followed by the US with 140 million, and Brazil with 100 million. Those are three countries with some pretty different languages.

Stories translation is available now around the globe in over 90 languages, with more to come soon. Time to go stalk some more Stories!

Keep On Reading

By Eliza Frost

How The Summer I Turned Pretty licensed so much of Taylor Swift’s discography for its soundtrack 

By Eliza Frost

Are you in Group 7? Explaining the latest viral TikTok trend

By Eliza Frost

Kim Kardashian wants to know how much a carton of milk costs 

By Eliza Frost

The swag gap relationship: Does it work when one partner is cooler than the other?

By Eliza Frost

What is dry begging? And why is it a relationship red flag?

By Eliza Frost

Why is everyone saying ‘Six-Seven’? The meaning behind the viral phrase

By Eliza Frost

NHS makes morning-after pill free at 10,000 pharmacies across England

By Eliza Frost

Renters’ Rights Bill becomes law; this is what it means for you

By Eliza Frost

Millie Bobby Brown reportedly accuses Stranger Things co-star David Harbour of harassment and bullying 

By Eliza Frost

Louis Tomlinson opens up about Liam Payne’s death and reflects on One Direction’s 15th anniversary

By Eliza Frost

Zohran Mamdani wins New York City mayoral race, and wife Rama Duwaji becomes city’s Gen Z first lady 

By Eliza Frost

If everyone has an AI boyfriend, what does that mean for the future of Gen Z dating?

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Eliza Frost

Rina Sawayama calls out Sabrina Carpenter’s SNL performance of Nobody’s Son for cultural insensitivity 

By Eliza Frost

Jennifer Lawrence weighs in on The Summer I Turned Pretty love triangle, revealing she is Team Jeremiah

By Eliza Frost

Vogue has declared boyfriends embarrassing, and the internet agrees

By Eliza Frost

Hailey Bieber just listed all the beauty treatments she swears by

By Eliza Frost

Online pornography showing choking to be made illegal, says government 

By Eliza Frost

Bad Bunny announced as halftime act for Super Bowl 2026—and conservatives aren’t too happy 

By Eliza Frost

Misinformation spread by wellness influencers online is leading to falling contraceptive pill use