Adidas and Gucci are selling a $1,290 umbrella… and it’s not even waterproof

By Alma Fabiani

Published May 18, 2022 at 02:13 PM

Reading time: 1 minute

31458

Before it was teased online, there had been rumours about a possible collaboration between Gucci and Adidas for a while, but it wasn’t until Gucci’s AW22 ‘Exquisite’ show at Milan Fashion Week that the news was confirmed. Sending models down the runway in pieces featuring both the signature GG monogram and three-stripe logos, the brand officially announced the line.

Though the highly anticipated collection is expected to be released on 7 June 2022, it’s currently being shown on Gucci’s website, giving customers a preview of which items they prefer—and which they can even afford…

View this post on Instagram

A post shared by adidas Originals (@adidasoriginals)

Among some of the most talked-about pieces is a $1,290 umbrella (sold for £870 in the UK) which its product details states, “Please note, this item is not waterproof and is meant for sun protection or decorative use.” Yep, you read that right, this ridiculously priced brolly is not even waterproof.

Featuring a g-shaped handle and a print design combining the logos of both brands, the “sun umbrella” has sparked wide debate on social media in China since pictures of it went online last week. Understandably, many users were appalled that the item—which retails for an even higher price of 11,100 yuan ($1,600) in China—was not actually functional despite the high price.

Reporting on the matter, Insider wrote that, on the country’s Twitter-like platform Weibo, “the hashtag ‘11,100 yuan umbrella collab is not waterproof’ drew more than 140 million views this week.”

“As long as I’m poor, they won’t be able to trick me into paying for this,” one Weibo user commented. “That’s a very big but useless fashion statement,” another commenter wrote, the publication reported.

A Gucci customer service representative confirmed to Beijing-based magazine Caijing that the item is “not recommended for use as an everyday umbrella” and justified instead that it’s “good collector’s value and is suitable for use as a daily accessory.”

Keep On Reading

By Charlie Sawyer

Harry Potter star defends Tom Felton over his controversial comments on JK Rowling’s transphobia

By Eliza Frost

Sabrina Carpenter says you need to get out more if you think Man’s Best Friend artwork is controversial 

By Eliza Frost

How fans manifested Elle Fanning as Effie Trinket in The Hunger Games: Sunrise on the Reaping

By Charlie Sawyer

From breaking up families to spreading rumours about Joe Biden’s death, here’s what QAnons been up to

By Eliza Frost

Netflix’s Adolescence sweeps Emmys, with star Owen Cooper making history as youngest-ever male winner

By Charlie Sawyer

Wednesday star Jenna Ortega reveals surprising dream role in recent interview

By Charlie Sawyer

Fans express concern after Harry Potter TV series announces the casting of Harry, Ron, and Hermione

By Charlie Sawyer

President Trump and JD Vance angry over the DNC setting up a taco truck outside RNC headquarters

By Eliza Frost

The Summer I Turned Pretty is getting a movie. Could it be here in time for Christmas?

By Eliza Frost

Is the princess treatment TikTok trend the bare minimum or a relationship red flag?

By Eliza Frost

Gen Z can’t afford one-night stands as rising cost of living causes sex recession

By Charlie Sawyer

Chris Brown is facing over 10 years in prison. Here’s how his violent past has led him here

By Charlie Sawyer

Australian actor Joseph Zada cast as Haymitch Abernathy in upcoming Hunger Games prequel

By Eliza Frost

Taylor Swift is engaged to the boy on the football team, Travis Kelce 

By Charlie Sawyer

Gen Zers are taking out travel insurance policies for their Labubus ahead of summer

By Charlie Sawyer

UK women who miscarry could face home and phone searches following new anti-abortion police guidance

By Eliza Frost

Skibidi, tradwife, and delulu are among new words added to Cambridge Dictionary for 2025

By Charlie Sawyer

Another female influencer has been punched in the head in New York. Is it the same attacker?

By Charlie Sawyer

Gavin Casalegno cancelled? The Summer I Turned Pretty fans turn on him amid cast drama

By Abby Amoakuh

I sat down with two professional matchmakers to solve Gen Z’s dating fatigue