Scandals and career changes: Marketing expert predicts top celebrity PR strategies for 2023

By Charlie Sawyer

Published Dec 26, 2022 at 09:00 AM

Reading time: 3 minutes

Forget leaving cookies and milk out for Santa Claus or opening your Advent calendar in one sitting. This Christmas, we’re testing a new festive tradition: celebrity public relation (PR) predictions. One TikToker has taken it upon herself to deliver us 25 days worth of ferocious forecasting—picking one celebrity at a time in an attempt to try and predict their next business venture, scandal, relationship or career change.

TikTok creator and marketing and advertising expert Robyn DelMonte, or as she’s known on the app @girlbosstown—iconic name, I know—posted a video to her page on 28 November 2022 kicking off her annual “PRedictions.” The influencer explained to her followers: “From now until New Year’s Eve I’m going to be picking one celebrity a day to predict what their 2023 is going to look like.”

@girlbosstown

Replying to @isabella_loafea #greenscreen #kardashians

♬ original sound - GirlBossTown

Now, DelMonte is no rookie, this is her second time predicting the future of high-ranking celebrities and, since 2021, her online presence has skyrocketed. In fact, she recently snatched a coveted spot on Forbes’ 30 under 30 list. So, with a trained veteran leading the charge, let’s unpack some of the juiciest and most shocking A-lister PRedictions for 2023.

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1. Khloé Kardashian is going to conquer the podcasting world

The fact that internet bestie and overall good-time Khloé Kardashian doesn’t host a podcast already is truly bewildering. Having conquered the radio programme empire with her eponymous show Khloé After Dark, it makes perfect sense for the mighty Kardashian to explore the booming podcast sphere—especially considering that she’d easily go toe to toe with sister Kim, who recently launched her own true crime show on Spotify.

As DelMonte predicts, “I think she’s going to return to the podcast or hosting space and I think the first episode that she does is going to be with her brother Rob Kardashian, and it’s going to be his time to tell his story and explain what he’s been doing since he got out of the spotlight.”

Other predictions for Khloé included her running the New York City marathon in 2023 and launching her own line of home goods in collaboration with The Home Edit—a reality TV show hosted by two expert home organisers. Both of these predictions make sense given that Khloé is a well-known fitness nut and, in an infamous Keeping up with the Kardashians scene, the reality star also met an OCD therapist to discuss her obsessive home habits.

With a pantry as organised as Khloé, it only makes sense to capitalise on those skills and bring out a product range of her own.

2. Will Jenna Ortega feature in an upcoming ‘The Princess Diaries’ film?

Next on DelMonte’s PR predictions list is none other than actress Jenna Ortega, aka the “it girl of the moment.” The mass success of Netflix’s series Wednesday—in which Ortega stars as the eponymous protagonist, Wednesday Adams—has catapulted the young actress into the spotlight.

So, what does DelMonte predict for this rising star’s 2023 PR timeline? Firstly, the TikToker claims that when Ortega graces the prestigious Met Gala 2023, she’ll be dressed head to toe in Vivienne Westwood. More specifically, the actress will be channelling a “spooky take on the theme of Karl.” This is, of course, a reference to the upcoming year’s theme: Chanel’s controversial former commander-in-chief Karl Lagerfeld.

DelMonte has even forecast a potential celebrity connection for the young actress. According to the influencer, Ortega may soon be seen galavanting about Hollywood with equally spooky Stranger Things star and musician Finn Wolfhard.

Finally, in what I’d personally deem the most thrilling 2023 prediction, DelMonte has claimed that Ortega will make an appearance in the highly anticipated—yet sadly unlikely—third instalment of The Princess Diaries, playing the role of Princess Mia’s long-lost sister.

While I would love for this prediction to come true, the reality is that even though a third film has been on the cards for some time now, it’s never come to fruition. And Julie Andrews—who played the iconic Queen Clarisse—has even stated that she doubts she would be able to participate in a third film. The country of Genovia may unfortunately have to remain in the shadows, existing only in the hearts of those who experienced its wonders in the early 2000s.

@girlbosstown

Replying to @kristirenea #greenscreen #wednesdayaddams

♬ original sound - GirlBossTown

3. Taylor Swift is already married…

Moving on swiftly—no pun intended—DelMonte grappled with the future forecasts of pop icon Taylor Swift. This particular video received quite a lot of backlash from Swift’s omnipresent and omniscient fanbase. The comments section was filled with aggravated users, some who simply disagreed with the creator’s predictions, and others who mistook her thoughts for an outright attack on their almighty idol. Let’s unpack the ones that received the most retaliation, shall we?

It was in fact DelMonte’s first prediction that sent the Swift nation spiralling. Moments into her video, the TikToker hypothesised that the ‘Anti Hero’ singer would feature on a Vogue cover in 2023 and that she would be showcasing her wedding ring. As noted by DelMonte, “Personally, I think she’s already married. But I think she’s going to hint at it more in 2023 and show it off in Vogue.”

@girlbosstown

#greenscreen #taylorswift

♬ original sound - GirlBossTown

The comments section self-destructed, as fans attacked their keyboards in an attempt to establish the relationship status of Swift and long-term boyfriend Joe Alwyn. One wrote: “I usually agree with you but as a die-hard Swiftie this is mostly a miss for me, it’s not very Taylor-like stuff, she just wouldn’t do these.” Another user simply stated, “aimed & missed.”

There was also a horde of comments begging DelMonte to listen to Swift’s song ‘Lavender Haze’ wherein she supposedly insinuates she is not married and is tired of people speculating about the same.

It appears that with great power comes great responsibility. So, stay prepared as we continue our run up to Christmas—which celebrity will be next?

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